Senior eCommerce Marketing Manager

COMPANY OVERVIEW

Operating for over a quarter-century, Artemax is a dynamic and innovative manufacturing company committed to both quality and customer satisfaction. Providing superior wristbands and identification products, applications and services to customers and exciting events worldwide, our focus on excellence extends beyond our products to encompass our workplace culture as well. With a wealth of history and expertise, Artemax is dedicated to creating opportunity and growth for every employee.

POSITION SUMMARY

We’re seeking a customer-obsessed, strategically minded Senior eCommerce Marketing Manager to lead our digital growth initiatives across DTC platforms. This role owns the full eCommerce ecosystem—platform optimization, digital merchandising, customer journey improvement, lifecycle marketing, and competitive experience benchmarking.

You will work cross-functionally with product, creative, technology, analytics, and operations teams to enhance the eCommerce experience, drive conversion and retention, and ensure we remain competitive with best-in-class digital experiences. The ideal candidate has deep experience in eCommerce platform management, customer lifecycle strategy, digital user experience, and data-informed decision-making.

KEY RESPONSIBILITIES

eCommerce Strategy & Optimization 

• Own the eCommerce platform roadmap (e.g., Shopify or Adobe Commerce), aligning to growth, brand, and customer experience goals
• Lead site optimization across UX, mobile, merchandising, product discovery, and checkout flow
• Drive conversion rate improvement through testing, analytics, and personalization tools
• Partner with product and IT teams to plan and implement platform enhancements
• Benchmark and implement best-in-class practices to compete with market-leading eCommerce experiences
• Collaborate across the team to align, content, creative, and messaging strategies with acquisition and conversion goals 

Market Intelligence & Competitive Research

• Continuously assess eCommerce trends, UX innovations, and competitive positioning to inform strategy
• Identify experience gaps and conversion barriers compared to top DTC and retail brands
• Translate insights into actionable enhancements to improve customer experience and retention metrics

Lead Generation & Demand Capture

• Execute multi-channel lead capture strategies across landing pages, search, social, and email
• Build and optimize lead funnels in coordination with paid media and lifecycle programs
• Develop nurturing flows that move prospects through discovery, consideration, and purchase

Customer Experience, Retention & Loyalty

• Map and optimize the end-to-end digital customer journey, reducing friction and improving engagement
• Design and implement lifecycle marketing strategies to increase repeat purchases, loyalty, and customer lifetime value (CLV)
• Leverage segmentation, personalization, and behavioral data to tailor messaging across email, SMS, and site touchpoints
• Collaborate with customer service and operations to close experience gaps and improve satisfaction post-purchase

Technology, Tools & Vendor Management 

• Manage eCommerce platforms (Shopify, Adobe Commerce, etc.) and the full Martech stack 
• Lead third-party agencies and internal collaborators to ensure aligned execution, SLAs, and performance outcomes 
• Evaluate, integrate, and manage tools for lead capture, personalization, analytics, and automation 

Analytics, Reporting & Optimization 

• Track and analyze performance across KPIs: CLV, AOV, conversion rate, bounce rate, abandon rate, email/SMS engagement, and traffic sources
• Use GA4, Hotjar, and attribution tools to assess cross-channel effectiveness, drive actionable insights and ongoing testing, and inform spend optimization
• Present actionable insights and strategic recommendations to senior leadership
• Champion a test-and-learn culture across campaigns and digital initiatives

Project Planning & Execution 

• Lead cross-functional execution of digital projects, campaigns, and platform enhancements 
• Manage timelines, deliverables, and dependencies across marketing, product, IT, and external vendors 
• Ensure timely, on-budget delivery of high-impact initiatives tied to eCommerce and revenue goals 

This list of responsibilities is not all inclusive and is subject to expansion to encompass additional duties and responsibilities as determined by management as needed.

QUALIFICATIONS

What You Bring 

• 7 years in eCommerce, digital marketing, or performance media (DTC, retail, or CPG preferred)
• Proven success in scaling acquisition and lead generation strategies across paid and owned channels
• Hands-on experience with Shopify or Adobe Commerce, GA4, Klaviyo or Attentive, and major ad platforms
• Strong analytical mindset with deep understanding of CAC, ROAS, CLV, AOV, and attribution models
• Experience managing cross-functional initiatives, agencies, and multiple concurrent projects
• Excellent communication, organization, and execution skills in a fast-paced, results-oriented environment
• Strong eCommerce revenue and conversion growth driven by superior customer experiences
• Higher retention and repeat purchase behavior through targeted lifecycle engagement
• Seamless digital journeys across devices, audiences, and acquisition channels
• Continual improvement informed by user insights, competitive analysis, and testing
• Improvement informed by user insights, competitive analysis, and testing 

Bonus Points For 

• Experience with AI-powered personalization and recommendation engines
• Familiarity with post-purchase optimization (returns, fulfillment, service)
• Background in competitive benchmarking and user research
• Agile or Scrum certification or experience managing projects in structured framework

Success in This Role Looks Like 

• Strong eCommerce revenue and conversion growth driven by superior customer experiences
• Higher retention and repeat purchase behavior through targeted lifecycle engagement
• Seamless digital journeys across devices, audiences, and acquisition channels
• Continual improvement informed by user insights, competitive analysis, and testing
• Project delivery in time and meeting deadlines

BENEFITS
 At Artemax, we offer free lunch every day for all employees, along with a competitive benefits package which includes, but is not limited to, the following:

• Medical, dental and vision insurance 
• A 401(k) plan with competitive matching program
• Employee Assistance Program (EAP)
• Short-Term and Long-Term Disability 
• Life insurance 
• Personal Time off 
• Paid holidays and more! 

EQUAL OPPORTUNITY

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.