Fair Marketing & Experiential Manager Art Basel Miami Beach

We are a leading art world authority shaping the conversation across art, culture, and the global creative economy. Our mission is to provide high-value and high-engagement content and commentary to professionals, collectors, and expanding high-scale ‘art curious’ communities around the world. As we enter an ambitious new phase of brand and creative elevation, we are building a dynamic creative, brand and content platform operation designed to engage new audiences, amplify our brand reach and deliver best-in-class content excellence.

Role overview:

We are seeking an experienced Fair Marketing & Experiential Manager to lead the execution of marketing and experiential initiatives for Art Basel Miami Beach. Reporting directly to the Head of Fair Marketing & Experiential (Global), this role owns the day-to-day delivery, tactical development, and on-site execution for one of the most high-profile fairs in the international art calendar.

The role combines hands-on execution with strong tactical judgement, contributing ideas, improvements, and executional recommendations within established global frameworks. It plays a critical role in ensuring that Art Basel Miami Beach delivers a distinctive cultural moment through strong attendance, ticketing performance, audience engagement, and brand impact.

Your responsibilities:

Marketing & Experiential Delivery

• Lead the execution of integrated marketing and experiential campaigns for Art Basel Miami Beach, aligned with global strategy.
• Coordinate the development and rollout of marketing assets across channels, ensuring brand consistency and cultural relevance.
• Deliver on-site brand experiences and activations in collaboration with internal teams and external partners.
• Identify and test new marketing formats, tools, and approaches to enhance audience engagement and campaign performance.

Go-to-Market Execution

• Execute go-to-market plans and campaign launches for Art Basel Miami Beach.
• Manage the ticketing portfolio and related marketing initiatives to drive attendance and revenue.
• Own and drive ticket sales performance through targeted marketing initiatives and campaign optimisation.
• Manage campaign timelines, deliverables, and milestones to ensure on-time execution.
• Manage the fair marketing and experiential budget, ensuring disciplined spend control and performance optimisation.

Audience-Led Marketing

• Deliver always-on and peak fair marketing activity before, during, and after the fair.
• Implement audience-led initiatives through testing, optimisation, and performance tracking.
• Ensure marketing initiatives are informed by audience insights and real-time performance data.

Cross-Functional Collaboration

• Serve as the primary day-to-day marketing contact for show management, brand, communications, ticketing, VIP, digital, commercial, and operations teams.
• Coordinate inputs, feedback, and approvals to ensure smooth campaign execution.
• Support on-site marketing delivery during fair build-up, live days, and post-fair wrap-up.

Agency & Partner Management

• Brief, coordinate, and manage agencies, partners, and freelancers supporting marketing and experiential initiatives.
• Ensure all deliverables meet quality standards, timelines, and budget expectations.

Your Profile:

• 6–9 years of experience in marketing, brand experience, event marketing, or integrated campaign execution.
• Experience delivering marketing campaigns for large-scale events, fairs, or cultural experiences.
• Strong project management and stakeholder coordination skills.
• Solid understanding of digital, social, content, and experiential marketing.
• Experience working with agencies and cross-functional teams.
• Fluent in English; Spanish is a strong plus.
• Willingness to work flexibly during key fair periods.