Audience Acquisition Lead (Omeda CDP Expert)

Position

Audience Acquisition Lead (Omeda CDP Expert)

Job Description

What You’ll Be Doing:

• Serve as the organization’s Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices
• Design, build, and optimize audience acquisition funnels using Omeda, including:
• Form creation and optimization
• Data capture, normalization, and enrichment
• Segmentation and audience activation
• Automated workflows and lifecycle marketing programs
• Lead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendors
• Create and present marketing proposals with limited guidance from senior leadership
• Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates
• Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution models
• Contribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference management
• Document acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooks
• Champion Arrow’s value proposition and brand across all audience touchpoints
  

Job Complexity & Leadership

• Manages professional employees, colleagues, and/or vendors within the function
• Accountable for the performance and results of a team or core discipline area
• Adapts departmental plans and priorities to address operational and resource challenges
• Decisions are guided by policies, procedures, and business plans, with direction from senior leadership as needed
• Provides technical and strategic guidance to internal teams, vendors, and stakeholders
• Exercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actions
• Defines operating standards and ensures consistent execution of essential procedures based on functional expertise
  
  

What We’re Looking For

• Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businesses
• Demonstrated, hands-on mastery of Omeda CDP is critical, including:
• Segmentation and audience modeling
• Workflow and automation setup
• Form configuration and data collection strategies
• Audience activation across channels
• Omeda certifications or clear evidence of deep, platform-specific expertise strongly preferred
• Strong hands-on experience with WordPress, including integration with marketing and data platforms
• Solid understanding of:
• Lead scoring and lifecycle marketing
• Email marketing and marketing automation best practices
• Experience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar)
• Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teams
• Familiarity with ad platform integrations (Google, Meta, LinkedIn)
• Basic HTML/CSS skills for page, form, and template customization
• Experience with paywalls, subscriptions, gated content, or registration-based access models
  

Experience / Education

• Typically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience.
  
  

What’s In It For You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• And more!
  
  

Annual Hiring Range/Hourly Rate

$102,900.00 - $118,800.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:

US-IL-Illinois (Remote Employees)

Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion.

Time Type

Full time

Job Category

Marketing and Communications

EEO Statement

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.