Ecommerce Specialist

About Us

Founded in 2009, Armadillo is a purpose-driven business committed to making a positive impact both at home and globally. As an Australian brand with showrooms in Los Angeles, New York, San Francisco, Dallas, Sydney, Melbourne, and Brisbane, we create handcrafted rugs that "lie lightly on this earth." Made by artisans in India and Nepal using natural materials and energy-efficient processes, our rugs are designed to last, offering an antidote to today’s throwaway culture.

We are proud to be a certified B Corp, upholding the highest standards in sustainability, social responsibility, and transparency. Giving back is central to our mission, with philanthropic initiatives dating back to 2014—beginning with the KVM School in India and now extending to seven organizations across India, Nepal, Australia, and the United States.

We are equally committed to cultivating a positive and empowering workplace. Armadillo has been certified as a Great Place To Work for the second consecutive year, and we were honored to be named one of Fortune’s 2024 Top 50 Best Small and Medium Workplaces. These recognitions reflect our deep commitment to our people, our culture, and the values that guide us every day.

How We Work

At Armadillo, integrity guides everything we do. We’re committed to fostering a collaborative, inclusive workplace where people thrive. We celebrate individuality, champion creativity, and believe in the power of a connected team working toward a shared purpose. We’re driven not just by what we create, but by why we create it.

People & Culture

Our people are at the heart of Armadillo’s success. We provide a supportive environment that promotes personal and professional growth for all employees, embracing fair practices, cultural diversity, and well-being. We proudly offer a range of benefits to our team members: 

• Comprehensive Health Coverage – Medical, Dental, Vision, Life Insurance, and other ancillary benefits.
• Financial Well-Being – 401(k) match and Flexible Savings Account.
• Professional Growth – Annual career development fund to support your learning and advancement.
• Work-Life Balance – Additional leave days for community volunteering.
• Wellness Support – A dedicated health & well-being allowance.
• Exclusive Perks – Generous staff discounts.
• Employee Assistance Program – Confidential support for personal and professional challenges.

Role Summary:

The E-Commerce Specialist plays a key role in the execution, optimization, and commercial performance of Armadillo’s online experience. This role is responsible for driving customer conversion and revenue growth through thoughtful merchandising, campaign execution, and ongoing testing and optimization.

Working closely with the Product & Platform Owner, the Ecommerce Specialist translates commercial priorities into platform improvements, provides customer and behavioral insights, and executes merchandising, content, promotions and conversion optimization initiatives. The role acts as the bridge between Sales, Marketing and the ecommerce platform, ensuring digital channels support both direct ecommerce revenue and showroom sales outcomes.

In addition to website management, the role contributes to broader commercial outcomes through sales enablement, digital campaign execution, and agency management across development, SEO, and performance marketing, ensuring alignment to business priorities and growth objectives. This is a full-time salary exempt role

Key Responsibilities:

E-Commerce & Website Management

• Execute day-to-day website operations including product uploads, campaign content, copy updates, and merchandising, ensuring accuracy and alignment with brand standards.
• Manage product data, content quality, and onsite presentation to deliver a consistent and premium brand experience.
• Monitor customer journeys and onsite behavioral data to identify optimization opportunities and improve conversion.
• Input into the CRO roadmap, and work with Global Head of Ecommerce to facilitate A/B testing and continuous optimization initiatives.

Performance & Analytics

• Track, analyze, and report on core e-commerce and sales metrics (Conversion, Sales, AOV, Units, Orders, Traffic)
• Provide actionable insights on site performance, customer behavior, and product trends to drive conversion and demand.
• Responsible for delivering on e-commerce revenue performance, using data-led insights to manage and optimize results against budget and sales targets.

Partnership with Product & Platform Owner

• Act as the primary business stakeholder for ecommerce trading and customer experience requirements.
• Provide prioritized enhancement requests, customer feedback and commercial insights to the eCommerce Platform and Product owner.
• Participate in testing and validation of new platform functionality.
• Support rollout, training and adoption of new ecommerce capabilities.

Sales Enablement & Customer Experience

• Support online consultation and lead proactive sales outreach to drive conversion.
• Manage the Trade and Wholesale portal, including development, inquiries, and seamless handover of leads to the appropriate team members
• Plan and execute online promotional campaigns (including discontinuation sales) to optimize inventory outcomes.
• Act as a key point of contact for customer enquiries, supporting product selection and post-sale service in partnership with Sales Operations teams.

Marketing & Channel Management

• Support CRM and customer lifecycle initiatives via HubSpot, including campaign execution and data integrity.
• Work with Marketing to optimize top-of-funnel performance marketing channels (paid media) to drive qualified traffic and conversion.
• Provide ecommerce performance insights and commercial priorities to marketing and agency partners.

Shared Responsibilities:          

Purpose

• Participation in training and education on topics relating to sustainability and social responsibility.
• Commitment to adhere to environmental and social goals, as set by the company.

People and Culture

• Promote, contribute to, and maintain a diverse and inclusive work environment, which is free of discrimination, bullying and harassment.
• Actively and positively participate in team meetings, professional development, and our collegial work environment.
• Adhere to, and be aware of, all Armadillo workplace policies and procedures.

Key Capabilities and Behaviors Required:

• 3–5 years’ experience in e-commerce, digital, or website management, ideally within a design-led or premium brand.
• Strong attention to detail and pride in execution, with the ability to manage multiple priorities in a fast-paced environment.
• Experience with CMS platforms and familiarity with CRM systems such as HubSpot.
• Demonstrated experience using data and insights (including behavioral analytics) to drive conversion and inform decision-making.
• Working knowledge of CRO principles, A/B testing, and performance optimization techniques.
• Exposure to performance marketing channels (e.g. paid media) and an understanding of how traffic and conversion work together to drive outcomes.
• Strong analytical and problem-solving skills, with a proactive, test-and-learn mindset.
• Experience working closely internal service providers and external agencies (development, SEO, or performance marketing), with the ability to prioritize and drive outcomes.
• Good understanding of omnichannel customer experience and ability to support both digital and sales-driven outcomes.
• Collaborative approach across marketing, sales, technology and operations teams.
• Proactive, adaptable, and committed to continuous improvement.
• Physical ability to carry up to 50lb, in accordance with workplace health and safety guidelines.