What are the responsibilities and job description for the Marketing Communications Manager position at Armada Hoffler?
The Marketing & Communications Manager will lead marketing initiatives for the organization, overseeing both corporate-level and property-specific marketing efforts. This role is responsible for developing and executing strategic marketing plans, ensuring brand consistency, enhancing tenant and stakeholder engagement, and driving growth across the portfolio.
Key Responsibilities:
- Develop and implement overall marketing and communications strategy for the organization, including corporate and property-level initiatives.
- Oversee corporate marketing campaigns, digital marketing, content creation, media outreach, and press releases.
- Oversee property-level marketing efforts, including promotional campaigns, events, tenant communications, and community engagement.
- Manage and maintain the corporate website, ensuring content is current, aligned with brand standards, and supports organizational goals.
- Work with external agencies and vendors to produce marketing materials, reports, and other corporate and property assets.
- Ensure brand standards are consistently applied across all properties, platforms, and communications.
- Collaborate cross-functionally with internal teams (operations, asset management, HR, leadership) and external partners to align marketing initiatives with business objectives.
- Provide leadership, guidance, and support to marketing team members and property staff involved in marketing initiatives.
- Willingness to travel occasionally to support properties, events, or corporate initiatives.
Qualifications:
- Minimum of 5 years of marketing or communications experience, with progressive responsibility.
- Strong experience in both corporate and property-level marketing.
- Proven expertise in digital marketing, social media, content creation, and analytics.
- Strong leadership, organizational, and project management skills.
- Excellent writing, communication, and presentation abilities.
- Ability to work cross-functionally with multiple teams and external partners.
- Commercial real estate experience is highly desirable.
Employees must be able to pass pre-employment and random drug screens, and a background check to include credit checks for this position.