Marketing Specialist

Description

Company Overview
Arlon Graphics, LLC is a cast vinyl manufacturing company in the business of creating innovative material for visual expression. Founded in 1958, Arlon Graphics manufactures and markets high-quality pressure-sensitive materials for the fleet, architectural, digital imaging, and signage markets. Through more than 180 distribution partners across the globe, a growing number of strategically-positioned sales offices and warehouses, and customer-centric operations, Arlon is recognized as a global leader in graphic films.  


Position Overview
The Marketing Specialist will lead the execution and optimization of all channel marketing initiatives to drive brand awareness, lead generation, and customer partnership across the Americas region The Marketing Specialist will collaborate with internal teams such as sales, product management, and customer service to support distributor programs, regional campaigns, and lead management processes that strengthen Arlon’s position in the market.

The ideal candidate highly organized and thrives in a collaborative environment; ensuring marketing programs are executed with excellence and measurable impact.

Key Responsibilities
Sales & Distributor Support

• Act as the key marketing liaison for distributor partners and the Americas Sales team, ensuring alignment of marketing initiatives with sales objectives.
• Partner with distributors to co-develop marketing campaigns, promotions, and training events that support sell-through, brand visibility, and customer acquisition.
• Support the planning and execution of MDF (Marketing Development Fund) activities, including aligning activities to strategy and reporting on outcomes.
• Create distributor toolkits with sales enablement resources, localized content, and promotional assets that empower partners to effectively market Arlon products.

Regional Campaign Execution

• Support the planning and execution of integrated marketing campaigns promoting key regional priorities, product launches, and initiatives.
• Coordinate campaign timelines, deliverables, and stakeholder communication across marketing functions.
• Collaborate with the Senior Digital Marketing Specialist on campaign setup, email automation, and performance reporting.
• Localize messaging and creative assets for regional use, ensuring relevance and alignment with market needs.

Sales Enablement and Internal Collaboration

• Partner with product development to develop launch kits, promotional materials, and internal communications for new products or campaigns.
• Provide marketing support for regional training workshops, customer meetings, and regional initiatives.
• Gather feedback and market insights from sales, distributors, and customers to refine future campaigns and tools.
• Collaborate with the Visual Designer to develop effective sales and partner-facing materials.

Marketing Operations & Support

• Lead the coordination of literature, collateral, and sample processes across the Americas, ensuring accuracy, availability, timely fulfillment, and budget.
• Support planning and execution of regional trade shows and events.
• Oversee vendor relationships for printed materials, promotional items, and event-related assets
• Support budget management for the Americas marketing team, including tracking expenses and reconciling invoices.
• Identify and implement process improvements that streamline operations and increase team efficiency.
  

Requirements

• Bachelor’s Degree in marketing or related field.
• Strong communications skills in English (listening, verbal, written, presentation, inter-personal).
• Strong project management and organizational skills, with ability to manage multiple priorities.
• Excellent communication and collaboration skills with cross-functional teams.
• Knowledge of CRM systems (e.g., HubSpot) and marketing automation tools preferred.
• Strong knowledge of Microsoft Office Suite. 
• Minimum four (4) years of work experience performing similar tasks.
• Valid driver license and auto insurance.
• Valid travel documents, including U.S. passport.
• Willingness and availability to travel to various locations in the United States and other locations globally as required.
• Local candidates only (max. 30 miles from 92870)
  

Additional Considerations:

• Working knowledge of Adobe Creative Suite
• Experience in marketing automation, analytics, and social media management tools.
• Proficiency in Spanish language (listening, verbal, written, presentation).
  

Pay Transparency
The current pay range for this position is between $75,000 - $85,000/yr. Rate of pay will depend on factors such as market conditions and location, job-related knowledge and skills, education, training and experience. If hired, employment will be at will. The Company reserves the right to modify pay, as well as any other discretionary payment or compensation program, at any time.

EEO Statement
Arlon is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, disability, protected veteran status, or any other protected status in accordance with all applicable laws.

Salary : $75,000 - $85,000