Director of Marketing & Growth Strategy

About Us

At Arizona Premier Title, our guiding principle is simple: treat others as they want to be treated. We call this the Platinum Rule.

We founded our company with a mission to create a better way of handling real estate transactions after experiencing and hearing far too many stories of closings gone wrong.

Our mission is to provide exceptional, reliable, and transparent title services while ensuring a seamless and secure experience for every client. We are committed to building lasting relationships, earning trust, and delivering excellence in every transaction.

Role Overview

Arizona Premier Title is seeking a dynamic, visionary Director of Marketing & Growth Strategy to shape and lead our brand narrative, expand agent co-marketing initiatives, and drive market share across the Greater Phoenix metropolitan area.

In a competitive market dominated by legacy title providers, this role requires more than traditional corporate marketing. We are looking for a highly creative, results-driven growth leader who understands how title and escrow services integrate with high-producing real estate agents, luxury brokerages, developers, custom homebuilders, and other key industry partners.

You will be responsible for positioning Arizona Premier Title as the premier lifestyle and business partner for top-tier agents across Carefree, Desert Mountain, Scottsdale, Paradise Valley, the Southeast Valley, and other key growth markets, as well as for elite custom homebuilders.

This is a highly visible role for someone who can think strategically, execute creatively, build meaningful industry relationships, and translate marketing initiatives into measurable business growth.

Key Responsibilities

1. Brand Strategy & Luxury Market Positioning

• Establish and execute a sophisticated, differentiated brand strategy tailored to luxury and high-net-worth real estate markets.
• Elevate physical and digital brand touchpoints to reflect a polished, white-glove service experience.
• Strengthen Arizona Premier Title's presence at high-profile industry events, brokerage gatherings, community events, and other strategic opportunities.
• Ensure brand consistency while identifying creative ways to differentiate Arizona Premier Title from legacy competitors.

2. Social Media & Content Strategy

• Develop and execute a comprehensive digital content strategy that positions Arizona Premier Title and its sales executives as trusted industry resources and thought leaders.
• Create and oversee compelling short-form video, market updates, behind-the-scenes content, agent features, success stories, and other engaging digital campaigns.
• Build content strategies that increase brand awareness, engagement, and business opportunities.
• Monitor emerging social media trends, platforms, and best practices to ensure Arizona Premier Title remains ahead of regional competitors.
• Measure content performance and continually optimize strategy based on engagement, reach, lead generation, and business impact.

3. Agent Co-Marketing & Engagement

• Develop scalable, plug-and-play co-marketing toolkits and digital assets that Escrow Officers and Business Development Managers can leverage to strengthen relationships and generate repeat business.
• Lead mastermind sessions, lunch-and-learns, and digital marketing workshops designed to help real estate agents strengthen lead generation, video marketing, social media, and personal branding.
• Build creative joint marketing initiatives with luxury real estate brokerages, developers, custom homebuilders, commercial brokerages, and top mortgage teams.
• Identify opportunities to make Arizona Premier Title an indispensable marketing and business-growth resource for its agent and industry partners.

4. Growth & Competitive Execution

• Partner closely with the executive leadership team to analyze competitive intelligence, identify underserved agents and market opportunities, and develop targeted growth strategies.
• Create and execute hyper-local digital advertising and marketing campaigns designed to turn brand visibility into measurable new business opportunities.
• Identify emerging markets, partnerships, and channels that can expand Arizona Premier Title's reach and market share.
• Manage the marketing budget and measure ROI across campaigns, partnerships, events, and agent acquisition initiatives.
• Track key performance indicators, including lead generation, agent engagement, order volume, escrow open rates, and revenue impact.

Candidate Qualifications & Requirements

• Industry Experience: 5 years of relevant marketing experience, preferably within real estate, title and escrow, mortgage, luxury development, homebuilding, or a related industry. Strong familiarity with the Greater Phoenix real estate market and its key players is highly preferred.
• Social Media Acumen: Proven track record of developing, executing, and scaling organic and paid social media strategies. Candidates should be prepared to share portfolio examples demonstrating creative direction, short-form video, digital campaigns, and compelling brand storytelling.
• Executive Presence & Luxury Market Expertise: Exceptional communication, professional polish, and presentation skills, with the ability to build credibility and relationships among luxury brokerages, high-producing agents, developers, custom homebuilders, and other sophisticated industry partners.
• Growth Mindset & Business Acumen: Data-informed, competitive, proactive, and results-oriented. You understand that great marketing goes beyond creating assets; it builds relationships, creates opportunities, and drives measurable business growth.
• Strategic & Hands-On Leadership: Comfortable moving between big-picture strategy and hands-on execution. You can develop the vision, build the plan, and ensure the work gets done.
• Technical Expertise: Proficiency with graphic design and video tools, CRM systems, social scheduling platforms, Meta Business Suite, email marketing platforms, analytics tools, and other modern marketing technology.

Travel

• Some local and occasional travel may be required.