Senior Marketing Manager

Job description

About us

Arise Capital is a real estate investment firm based in downtown Seattle. We're growing and we need someone to build out our marketing team — largely from scratch.

This is a hands-on role. You'll be responsible for our social media presence, email campaigns, websites, and brand materials across two companies. We're not looking for someone to execute a checklist. We need someone who can look at what we have, figure out what's missing, and go build it.

The core of the job:

Social media is the priority. We need consistent, professional content across LinkedIn, Instagram, and potentially other platforms — content that reflects who we are as a company and attracts both investors and future employees. You should have experience growing and managing brand accounts, and you should be comfortable producing short-form video content.

Beyond that: email marketing, SEO, website maintenance (Squarespace), and collateral design using Adobe Creative Suite.

What we're looking for:

Someone with a track record. We want to see what you've actually built — accounts you've grown, campaigns you've run, brands you've shaped. A portfolio matters more to us than credentials.

You should be self-directed. This role won't come with a lot of hand-holding, and that should sound appealing to you, not concerning.

Real estate or investment industry familiarity is a plus.

Details:

Bachelor's degree preferred. Must have brand marketing expertise.

 What You’ll Be Doing -- Regular Responsibilities

 Push Expectations: Our motto is GO THE EXTRA MILE. We want you to be eager to expand in this position. Take opportunities to find or create new avenues for physical and digital marketing. Be creative, share your ideas, and always be bold and forward-thinking -- This is your show!

Marketing Material Creation: You will be the head of the company’s marketing efforts and deliverable outputs, so you will be designing websites, flyers, email campaign templates, manuals, branding materials, and other important company assets.

Email Marketing: Create a reusable workflow process for Mass Email Marketing campaigns. Utilize Mailchimp, Constant Contact, or approved alternative to do this. Create and manage mailing lists; design, test, and send marketing emails following industry best practices.

Data Analysis: Find data-driven insights to optimize campaigns and improve existing assets, while tracking and reporting campaign spending and maintaining dashboards.

Website Design and Maintenance: Support ongoing content and website optimization through implementing SEO best practices, including keyword research website optimization, as well as developing marketing materials for webinars and events. Have a strong knowledge of Squarespace and / or other website building programs, as well as domain-hosting sites such as GoDaddy.

Maintain and Upkeep Company’s Online Reputation: Utilize social media, Google Business, and additional methods to manage and highlight Arise Capital and its other companies in a positive light.

Maintain Strong Daily Communication with Team Members: Communicate with property managers and Senior Management Team to ensure their marketing needs are met. Keep track of several distinct properties and allocate time to make sure they are being marketed appropriately.

Fill Roles: Be open to assisting and filling roles within reason, and we want you to be a core member of the team. We are a growing company, which means you will have additional responsibilities appear than the ones on this list.

Requirements

Adobe Creative Suite: Mastery and proficiency in the use of essential Adobe Creative Suite. You will need to be operating at a professional level in the following software: Adobe InDesign, Illustrator, Photoshop, Lightroom, Premiere Pro, and Acrobat.

Marketing Tools: Proficient in digital marketing tools such as GA4, WordPress, Semrush, and email marketing platforms (Constant Contact, Zapier, ActiveCampaign or HubSpot experience is a plus).

MS Office: Proficient in MS Office (most notably: Word, Excel, PowerPoint)

Adaptability: Adapts to changes in the work environment; continuously seeks ways to improve processes and promote quality, demonstrating accuracy and thoroughness in tasks.

Design sense: Have excellent verbal and written communication skills with a strong and intuitive sense for visual appeal.

Existing Industry Knowledge: Knowledge and / or great interest in property management and capital investments is essential.

Squarespace or Alternative Website Creation / Hosting Program: Be able to effectively maintain existing websites or create new ones using Squarespace (or approved alternative site).

Constant Contact / Mailchimp / Email Software: Understand the workflow of creating mass email marketing campaigns.

Strong Organization: This role will cover a wide variety of disciplines and responsibilities and enable you to interact / collaborate with a wide variety of people. While this is exciting, you must maintain great organization and time management to complete deliverables and ensure accurate data is distributed.

Detail-Oriented: Maintain a strong habit of copyediting skills, reducing errors in deliverables.

Learning Mindset: Be eager to learn new skills, take on unexpected challenges, and advance your knowledge of the industry tools and trends.

Feedback-Friendly: Present your work and be ready to receive critical constructive feedback. You will make requested edits and updates to marketing deliverables, ensuring that final, clean outputs are approved by your team.

Fast, and Dependable: You will need to be able to work with great efficiency.

What You Should Know

• This is a full-time position. Our standard office hours are Monday – Friday, 8 AM – 5 PM.