What are the responsibilities and job description for the Sales Territory Manager – Heavy Equipment position at Aring Equipment Company, Inc.?
Job Title: Sales Territory Manager – Heavy Equipment
Location: North Central Wisconsin (Must live in Territory)
Department: Sales
Reports To: Sales Director and VP of Aggregate Equipment
Employment Type: Full-Time
Company Overview
Founded in 1939, Aring Equipment Company, Inc. has been a trusted supplier of heavy equipment solutions for over 85 years. Headquartered in Butler, Wisconsin, with additional locations in DeForest, De Pere, and Eau Claire, Aring serves contractors, municipalities, and aggregate producers across the state.
Aring specializes in the sales, rental, and servicing of construction and aggregate equipment. Our product lineup includes wheel loaders, excavators, compactors, pavers, skid steers, and a wide range of aggregate equipment such as crushers, screens, conveyors, and wash plants. As an authorized dealer for Volvo Construction Equipment and other leading brands like PowerScreen, we are known for delivering reliable machinery backed by exceptional customer support.
Position Summary
The Sales Territory Manager is responsible for driving revenue growth and expanding market share within a designated geographic area. This role requires a strategic thinker with strong technical knowledge and a passion for building lasting customer relationships. You will serve as the primary point of contact for clients, offering tailored solutions that meet their operational needs.
Key Responsibilities
- Develop and implement territory sales plans aligned with company objectives
- Identify and pursue new business opportunities across target industries
- Maintain and grow relationships with existing customers through regular site visits and consultations
- Conduct product presentations and equipment demonstrations
- Collaborate with internal teams to deliver customized solutions and proposals
- Monitor market trends, competitor activity, and customer feedback
- Negotiate pricing, contracts, and terms in accordance with company policies
- Provide accurate and timely reporting of sales activities and forecasts
- Representing the company at trade shows, industry events, and client meetings
- Ensure compliance with safety, environmental, and regulatory standards
Qualifications
- Bachelor’s degree in business, Engineering, or related field (or equivalent experience)
- Minimum of 5 years of B2B sales experience, preferably in heavy equipment or industrial machinery
- Proven track record of achieving or exceeding sales targets
- Strong technical aptitude and understanding of equipment applications
- Excellent communication, negotiation, and presentation skills
- Willingness to travel up to 50% within the assigned territory
Preferred Qualifications
- Experience with heavy construction equipment
- Multilingual skills (e.g., Spanish, French)
- Familiarity with construction site operations and safety protocols
Compensation and Benefits
- Competitive base salary with performance-based incentives
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Professional development and training opportunities
- Supportive and dynamic team environment
Territory = Ashland, Iron, Vilas, Florence, Forest, Oneida, Price, Taylor, Lincoln, and Langlade counties in Wisconsin.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Vision insurance
Application Question(s):
- Do you live in any of these counties? Ashland, Iron, Vilas, Florence, Forest, Oneida, Price, Taylor, Lincoln, and Langlade
Work Location: On the road