Director Marketing & Customer Analytics

Arhaus was founded in 1986 on a simple idea: Furniture and décor should be sustainably sourced, lovingly made, and built to last. Today, we partner with artisans around the world who share our vision, creating beautiful, heirloom-quality pieces that can be used—and loved—for generations.

The Director of Marketing Analytics & Customer Analytics will lead the measurement, insights, and data strategy that power marketing effectiveness and customer growth. This role is responsible for turning complex customer, media, and sales data into clear insights that drive smarter marketing investment, improved customer experiences, and profitable omnichannel growth.

Essential Duties & Responsibilities:

Marketing Analytics & Measurement

• Own marketing measurement strategy across paid media, owned channels, retail, and e-commerce
• Develop and maintain attribution models, incrementality testing, and marketing mix modeling to guide media investment decisions
• Analyze campaign performance across channels to optimize spend, creative, and audience strategy
• Define and track core marketing KPIs including ROAS, CAC, conversion, traffic, and channel efficiency
• Build executive-ready dashboards and reporting that clearly link marketing activity to revenue and profit

Customer Analytics & Insights

• Lead customer analytics strategy including segmentation, cohort analysis, and predictive modeling
• Develop a deep understanding of customer behavior across POS, e-commerce, CRM, loyalty, and digital touchpoints
• Identify insights that inform customer acquisition, retention, cross-sell, and repeat purchase strategies
• Apply analytics to improve the customer journey for considered, high-value purchases typical of furniture retail
• Serve as the voice of the customer by translating data into actionable recommendations for marketing, merchandising, and store experience

Experimentation & Optimization

• Establish a rigorous test-and-learn framework including A/B testing, holdout testing, and personalization experiments
• Measure and optimize lifecycle marketing programs (email, SMS, CRM, loyalty)
• Evaluate new channels, tactics, and technologies through structured experimentation and performance analysis

Data Strategy, Tools & Governance

• Partner with IT and Data teams to ensure clean, reliable, and integrated data across marketing, POS, and e-commerce systems
• Own analytics tools, including BI platforms, attribution tools, and CRM/CDP analytics capabilities
• Improve data accessibility and self-service analytics while maintaining strong governance and data quality standards

Leadership & Collaboration

• Lead, mentor, and develop a high-performing team of marketing and customer analysts
• Collaborate closely with Growth Marketing, Brand, E-commerce, Retail, and Merchandising teams
• Present insights, performance trends, and strategic recommendations to senior leadership and executive stakeholders

Arhaus is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Arhaus is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Arhaus are based on business needs, job requirements, and individual qualifications, without regard to race, color, sex, sexual orientation, gender identity, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Arhaus will not tolerate discrimination or harassment based on any of these characteristics. Arhaus encourages applicants of all ages.