Marketing Cloud Developer

Job role : Marketing Cloud Developer

Location : Maryland

The Salesforce Marketing Cloud Developer will support the continued growth of the Salesforce Marketing

Cloud (SFMC) solution. This role will be responsible for, but not limited to, gathering requirements,

configure/build/customize and support the Salesforce Marketing Cloud application while guiding the

overall direction of our Marketing Cloud instance. This role will focus on the development of email

communications leveraging Content Builders tool, HTML and CSS where necessary in partnership with

our CRM team. 

Responsibilities

• Partner with Product Owner to review business requirements to design and develop solutions to
  
  

meet communication objectives 

• Design, build, test and send emails in SFMC
• Understanding of nurture program functionality, capabilities and build upon request
• Segment and analyze SFDC and other prospect databases to target campaigns and provide
  
  

targeting recommendations

• Application of tracking on all marketing automation tactics
• Reporting on marketing automation programs to highlight opportunities for enhancement to
  
  

improve metrics & KPIs.

• Perform testing of emails, campaigns, pages, and data as needed and on time
• Assist with SFMC data hygiene and system maintenance
• Prepare and import lists into SFMC
• Assist with marketing automation-specific troubleshooting requests as submitted
• Provide recommendations on customer journey and communication best practices. 
• Build and maintain marketing automation campaigns that nurtures prospects through email and
  
  

form template creation, landing page development, list segmentation, scoring 

• Develop reporting and dashboards to communicate campaign and marketing effectiveness 
• Interpret and translate metrics into insightful analysis to drive change and campaign
  
  

performance 

• Provide support for Salesforce and Marketing Cloud data integrations
• Work with mulesoft integrations with LMS – D2L and SIS – PeopleSoftCampus Solution, AWS –RedShift.
• Document solution and architecture decisions 
• Assist in monthly feature releases 
  
  

Minimum Qualifications, Education, Knowledge, Skills, And Abilities

Education

• Bachelor’s Degree in related field or equivalent work experience.
  
  

Skills & Knowledge

• Ability to operate in a complex, rapidly changing environment while adhering to tight schedules
  
  

and budgets

• Out of the box thinking for solutions and ideas in the email channel
• Must have good understanding of the methodologies for email campaign management including,
  
  

but not limited to, campaign set up, coding, importing data, validating, optimization,

segmentation, testing, deployment, tracking, reporting, and monitoring. 

• Must have extensively used Journey Builder to design and automate responsive multi-channel
  
  

campaigns. 

• Extensive understanding of email marketing best practices, inbox deliverability and CAN-SPAM
  
  

laws. 

• Understanding of CRM concepts and email communications best practices
• Basic knowledge of SQL queries API concepts a plus
• Must have knowledge of email best practices including subject lines, messaging, segmentation,
  
  

list management, deliverability. 

• Knowledge of Adobe Creative Suite a plus
• Strong problem-solving skills
• Act independently on routine assignments or projects
• Able to communicate professionally, both oral and written
• Plan, organize and multi-task to complete assignments in an efficient manner
• Ability to work in cross-functional teams with a solution-focused mindset and positive attitude.
  
  

Must be a team player.

• Strong interpersonal skills and a demonstrated track record of enabling repeatable processes,
  
  

driving advancement in quality, and collaborating within a matrixed organization in a responsive

and productive manner

• Excellent communication skills
  
  

Experience

• A minimum of 3 years/preferably 5 years of experience in Salesforce Marketing
  
  

Cloud/ExactTarget with a proven track record of consistently exceeding performance goals. 

• Experience creating automated or drip marketing campaigns that include email marketing
  
  

required.

• Experience designing, developing, executing, and maintaining email marketing campaigns with
  
  

an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger

sends, Content Builder, Contact Builder. 

• Experience with developing email templates and dynamic content using HTML and AMP
  
  

Script. 

• Experience creating responsive emails.
• Experience in supporting end-users, requirements gathering and documentation
• Experience with list segmentation and working with large data sets
• Experience in performing email QA testing to validate email rendering and deliverability across
  
  

different devices and applications, using tools such as Litmus and Return path. 

• Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import
  
  

and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation

Studio. 

• Experience with Data Extensions and SQL Queries a plus
• Experience working on optimizing campaigns through A/B testing and multivariate testing. 
• Experience in developing scalable front-end user interfaces using HTML, CSS, JavaScript,
  
  

JQuery and Angular JS.

• Worked extensively on Landing Pages and Microsites. 
• Worked on email reporting and tracking, recommended improvements, enhancements, and
  
  

testing strategies for future programs.

• Google analytics experience required.
  
  

Certifications

• Salesforce Certified Marketing Cloud Consultant - OR -
• Salesforce Certified Marketing Cloud Email Specialist