What are the responsibilities and job description for the Fanbase - Growth Lead position at Arena Entertainment?
Role: Growth Lead Fanbase
Location: Remote or Hybrid, offices in London & Miami
Reporting to: Founder / CEO
Overview
Fanbase.com is the crypto-native “OnlyFans alternative” built for on-chain creator monetisation. We’re scaling fast and need a Growth Lead who can actually execute not a “strategy deck” person. This role is for someone who can drive daily growth, recruit creators, run KOL deals, and push Fanbase into the centre of crypto-native creator culture.
You will be the person who grows the platform, hands-on, tactical, relentless execution.
Key Responsibilities
Location: Remote or Hybrid, offices in London & Miami
Reporting to: Founder / CEO
Overview
Fanbase.com is the crypto-native “OnlyFans alternative” built for on-chain creator monetisation. We’re scaling fast and need a Growth Lead who can actually execute not a “strategy deck” person. This role is for someone who can drive daily growth, recruit creators, run KOL deals, and push Fanbase into the centre of crypto-native creator culture.
You will be the person who grows the platform, hands-on, tactical, relentless execution.
Key Responsibilities
- Creator Growth & Recruitment
- Build and run a daily pipeline of new female creator sign-ups (crypto-native, NSFW optional but common).
- Outbound creator recruitment via Instagram, X, TikTok, Telegram, Discord, DMs, email.
- Manage automated outreach tools and AI agents to scale lead generation.
- Onboard creators quickly, get them live, coach them on content that converts.
- Social Media Execution
- Run the official Fanbase social accounts (X, TikTok, Instagram) with daily posting.
- Turn platform events, trends, and creator wins into content immediately.
- Create posts, short clips, memes, announcements, recruitment content.
- Maintain a consistent brand tone: bold, sexy, crypto-native, no cringe.
- KOL Partnerships & Deals
- Identify and negotiate with KOLs in crypto, lifestyle, adult, and meme space.
- Handle deal structure, deliverables, budgets, performance analysis.
- Build long-term ambassador relationships.
- Deliver measurable FTDs / creator signups from each deal.
- Growth Ops & Reporting
- Track KPIs: creators onboarded, FTDs, traffic, engagement, conversions.
- Build weekly dashboards (simple, actionable, not bloated).
- Run experiments - new funnels, ad concepts, creator incentives.
- Work with product to fix drop-off points, improve onboarding, optimise flows.
- General Execution
- Move fast - take an idea from the CEO and execute it the same day.
- Spot opportunities in real time (trends, viral moments, competitor moves).
- Make things happen without needing permission or long discussions.
- Manage freelancers (designers, editors, agents) as needed.
- Proven growth or creator acquisition experience (OnlyFans agencies, social platforms, Web3, KOL management, adult marketing, etc.)
- Strong understanding of crypto culture and creator economy.
- Comfortable working with NSFW/18 content.
- Actual executor: you handle outreach, negotiation, content, and follow-through.
- Fluent in social media, short-form content, and influencer ecosystems.
- Strong communication skills — especially for outbound.
- Data-driven but not buried in spreadsheets.
- Hustler mentality: you enjoy closing creators and scaling numbers daily.
- Creators onboarded weekly and monthly
- Cost per creator signup
- KOL deal ROI (FTDs creator referrals)
- Social growth: impressions, engagement, follower growth
- FTDs generated from creator and KOL channels
- Competitive salary performance-based bonuses
- Real ownership of growth decisions
- Work directly with the founder, zero bureaucracy
- Opportunity to shape a top-tier Web3 creator platform from the ground up
- Fast-moving, aggressive, ambitious culture