What are the responsibilities and job description for the Lifecycle Marketing Manager position at Arena Club?
About the Role
We’re looking for a strategic and data-driven Manager, Rewards & Loyalty to build and scale Arena Club’s rewards ecosystem from the ground up. You’ll design and manage the entire lifecycle of our loyalty and rewards programs—developing tiered benefits, bonus structures, and engagement campaigns that drive retention, repeat spend, and long-term customer value.
The ideal candidate has experience in rewards strategy or player loyalty programs in similar industries. You’ll partner cross-functionally with marketing, customer success, engineering, and data teams to design and launch a best-in-class loyalty experience that keeps collectors coming back.
Key Responsibilities
Life at Arena Club isn’t for the faint of heart — and that’s by design. We’re building products and experiences the collectibles world has never seen. This is a proving ground. It demands your best every single day, because anything less means you’re falling behind.
From day one, you’re in the game. Trusted to deliver, expected to own outcomes, and driven to raise the bar higher than you thought possible. We don’t just execute — we innovate, compete, and win together.
If you want routine or predictability, you won’t find it here. But if you’re ambitious, relentless, and hungry to prove yourself on a team built to dominate — step into the arena. You’ll discover growth and reward here, unlike anywhere else.
We’re looking for a strategic and data-driven Manager, Rewards & Loyalty to build and scale Arena Club’s rewards ecosystem from the ground up. You’ll design and manage the entire lifecycle of our loyalty and rewards programs—developing tiered benefits, bonus structures, and engagement campaigns that drive retention, repeat spend, and long-term customer value.
The ideal candidate has experience in rewards strategy or player loyalty programs in similar industries. You’ll partner cross-functionally with marketing, customer success, engineering, and data teams to design and launch a best-in-class loyalty experience that keeps collectors coming back.
Key Responsibilities
- Design and manage Arena Club’s loyalty and rewards framework, including tiers, benefits, credits, and milestone programs.
- Develop and implement campaigns that increase customer retention, frequency, and spend.
- Lead the integration of loyalty initiatives within the marketing team across lifecycle, email, push, and in-app communications.
- Work with engineering and data teams to build and maintain loyalty infrastructure, tracking, and reporting dashboards.
- Collaborate with the CRM and Customer Success teams to ensure seamless program experience and consistent messaging.
- Monitor program health through key metrics (ARPU, retention, engagement rate, churn rate, redemption rate).
- Conduct competitive analysis of leading loyalty and rewards programs across consumer and e-commerce brands to inform Arena Club’s strategy.
- Continuously test and optimize loyalty offers, points multipliers, and redemption mechanics.
- Work with CRM and analytics tools to personalize loyalty communications and measure effectiveness.
- Provide regular reporting and insights on program performance.
- 4 years of experience in rewards, loyalty, or retention program management.
- Strong understanding of customer segmentation, lifecycle marketing, and behavioral data.
- Experience working cross-functionally with marketing, product, and analytics teams.
- Strong analytical and problem-solving skills with comfort in data-driven decision-making.
- Excellent communication and project management skills.
- Passion for sports, collectibles, or gaming is a plus.
Life at Arena Club isn’t for the faint of heart — and that’s by design. We’re building products and experiences the collectibles world has never seen. This is a proving ground. It demands your best every single day, because anything less means you’re falling behind.
From day one, you’re in the game. Trusted to deliver, expected to own outcomes, and driven to raise the bar higher than you thought possible. We don’t just execute — we innovate, compete, and win together.
If you want routine or predictability, you won’t find it here. But if you’re ambitious, relentless, and hungry to prove yourself on a team built to dominate — step into the arena. You’ll discover growth and reward here, unlike anywhere else.