Online Asset & Social Media Manager

Description

Job Type

Full-time

Description

Job Title: Online Asset & Social Media Manager
Location: Corporate Office in Westerville, Ohio
Company: Ardent Communities

Job Overview 

Ardent Communities is a premier Multi-Family Property Management Company based in Westerville, Ohio; started in 2006. Prior to 2006, Ardent Communities had been part of the Triangle Real Estate Structure since 1969. Over the years, we have provided thousands of homes to renters in the Columbus Market. Our communities cater to the needs and desires of our prospects and residents; providing a quality home, positive customer service driven experience and a desirable lifestyle.  Since the beginning, we pride ourselves on having impeccable community appearance, employing top-notch staff including skilled maintenance technicians and ever evolving our processes to ensure we manage efficiently and effectively.  We are currently looking to expand our team across Central Ohio, due to our continued growth in the market.  We offer a fulfilling, positive work environment, offering the tools and resources to ensure success.  If you are looking for a professional career versus just another job, Ardent Communities is sure to be a great fit for you. 

The Online Asset & Social Media Marketing Manager is responsible for all online asset oversight including but not limited to websites, ILS Advertising, Feeds and Google Business Listings/Ads.  Social Media Oversight, Content Creation on various platforms including paid ads.  Oversee Online Reviews and create campaigns to increase score and quantity.  To work hand in hand with the Marketing Director and Leadership Team in determining specific needs, focuses and seasonal campaigns to ensure we carry a consistent branded message.

Responsibilities 

I. ONLINE ASSETS

1. Responsible for maintaining our company websites, ensuring accuracy of information and visual pleasure.
2. Responsible for overseeing any feed from our property management software, ensuring accuracy.
3. Adding, removing new sites, sold sites as needed.
4. Creative thinking for improvements, implementing new technologies, etc.
5. Work with vendors on hosting, changes, new ideas, etc.
6. Manage and oversee Google Business Pages and other search engines listings, including paid ads.
7. Ensuring locations are accurate and available on various map applications.
8. Assist with new site set up – establishing online presence, building ranking, and boosting into the market.

II. SOCIAL MEDIA

1. Manage Ardent Communities Social Media Accounts and Site-Specific Accounts.
2. Create strategic content, work with site staff to ensure involvement.
3. Create a monthly social media calendar, manage to it.
4. Establish new Social Media Accounts for new site launches, and deactivating for sold sites.
5. Consistently monitor comments, reviews, and address in appropriate fashion.
6. Capture/Obtain unique property photography, video content, for use in advertising.
7. Assist in promoting Resident Events, Hiring Needs, etc.
8. Manage all Social Media Paid Ads

III. REPUTATION MANAGEMENT

1. Monitor Online Reviews on various platforms and manage responses.
2. Create Campaigns, Touch Points to solicit reviews from Prospects, Applicants and Residents.

IV.  GENERAL & REPORTING

1. Review in detail reports provided by vendors, Google Analytics
2. Bring suggestions/ideas forward for improvements.
3. Responsible to creating and managing an annual marketing budget. 
4. Collaborate, Coordinate and Implement Quarterly and Monthly Marketing Campaigns
5. Coordinate Online Advertising, Social Media, etc to align with Print Marketing.
6. Assist with Company Promotional Events.
7. Ensure all efforts are in line with Ardent Branding.
8. Be an outgoing Ardent Brand Representative.
9. Work with all Vendors on a professional level to ensure relationships are impactful.

Requirements

Requirements 

• The ideal candidate will have existing knowledge of Website Management, SEO Management, Social Media Management and an eye for new trends. 
• Creative thinker, quick on your feet and attentive to details. 
• Excellent communication skills, and a strong team player. 
• Google, Social Media Certifications preferred.

Job Types: Full-time, Monday through Friday 8am-4:30pm 

Pay: Based on experience 

Expected hours: 40 per week 

Benefits: 

• 401(k) 
• Dental insurance 
• Health insurance  
• Vision insurance 
• Paid time off and Vacation  

Schedule: 

• 8-hour shift 
• Monday through Friday 8am-4:30pm 

Ability to Commute: 

• Westerville, Ohio 43082 (Required) 

License/Certification: 

• Driver's License (Required) 

Work Location: In person