What are the responsibilities and job description for the Community Relations Specialist position at ArchWell Health?
ArchWell Health is a new, innovative healthcare provider devoted to improving the lives of our senior members. We deliver best-in-class care at comfortable, accessible neighborhood clinics where seniors can feel at home and become part of a vibrant, wellness-focused community. Our members experience greater continuity of care, as well as the comfort of knowing they will be treated with respect by people who genuinely care about them, their families, and their communities.
Job Summary:
The Community Relations Specialist engages ArchWell Health in its community through community-based marketing, partnership with Medicare sales agents, event coordination, and immersion into the senior community. The community Relations Specialist's goal is to create ArchWell Health's brand awareness in the community and to open doors for the sales team to drive membership growth that results in a new patient's first appointment. The Community Relations Specialist will assist in building ArchWell Health's reputation in the community and help ensure an unprecedented patient experience.
Duties/Responsibilities:
- Builds and leverages relationships with community-based organizations such as senior centers, senior living facilities, faith-based organizations, civic leaders/influencers, food pantries, etc. to spread awareness of ArchWell Health and to help drive membership growth.
- Sets up and/or coordinates ArchWell Health's participation in senior-focused community events as well as hosting events in the center's activity center.
- Works closely with the Membership Consultants and Marketing Growth Manager to execute on membership growth plan and to ensure growth targets are consistently met or exceeded.
- Partner with multiple sales distribution channels, leveraging Medicare carrier agents and brokers to drive events and generate leads resulting in new patients.
- Track event results, leads generated, and new members acquired to determine effectiveness of events.
- Adhere to and track budget expenditures on marketing activities.
- Serve as an ambassador for ArchWell Health.
Education and Experience:
- Undergraduate degree preferred
- Strong communication skills
- Established community relationships
- 4 years of B2B and/or B2C community outreach experience or sales equivalent (preferred)
- Prior experience working at a provider office or with a Medicare health plan (preferred)
- High energy with a passion to improve the lives of seniors
- Proficient in MS Office and experience using Salesforce (preferred)
- Valid drivers' license (required)