Sampling Tour Lead - West

Archrival is partnering with Heineken 0.0 to execute a multi-state, event-based mobile sampling tour. This tour will take place for approximately 5-months (Late-April to September) across key cities in California and Texas.

With oversight from Archrival, the Sampling Tour Lead (STL) will manage a Sampling Tour Specialist (STS) and locally-based teams to activate on behalf of the brand at events throughout the above-listed markets. In addition to base compensation, travel costs and per-diem will be provided aligned to the tour's event schedule.

WHO YOU ARE:



Sampling Tour Leads are dynamic, seasoned brand tour/event professionals who thrive on the road. They confidently lead teams of varying experience levels to execute safe and efficient event load-in/setup, consumer sampling, and breakdown/load-out before moving on to the next location. They ensure all events deliver a consistent, premium, and on-brand experience for attendees while supporting their staff and delivering on daily sampling volume targets. Most importantly, they are a dependable leader with a positive attitude who can handle a shifting schedule (evenings/weekends), give/receive feedback well, and show up consistently for the full run of the tour.

YOUR IMPACT IN THE ROLE:

• Lead Brand Execution: Facilitate high-quality, on-brand event setup and execution to consistently hit sampling volume targets and KPIs.
• Uphold Safety Standards: Oversee load-in and load-out, enforce safety and compliance standards, and maintain a clean, professional event footprint at all times.
• Manage Inventory Assets: Own inventory accuracy, resupply requests and full chain of custody for all product and event assets.
• Serve as On-Site Lead: Serve as the primary point of contact for logistics, permits, venue partners and consumer-facing issue resolution.
• Reporting Insights: Complete accurate daily reporting (in partnership with STS) that covers sampling performance, consumer insights and tour-related incidents/recommendations.
• Lead Manage the Team: Partner with Archrival to identify efficient tour routes and coordinate travel bookings. Own daily team schedules and on-site staffing plans while maintaining energy and morale. Proactively enforce breaks, safety protocol and best practices to prevent burnout or injury throughout the day.
  
  

WHAT YOU NEED TO SUCCEED:

• Work Background. 5 years of brand event/touring experience with a proven ability to hit KPIs. Beverage sampling experience strongly preferred.
• Area Specialization. Experience leading brand activations, handling travel logistics, assembling production assets (trussing, temp. Flooring, etc.), and managing mid-scale event footprints.
• Exceptional Communicator: Confident and outgoing professional communicator with experience managing teams, event personnel, and consumers with a wide variety of personalities.
• Entrepreneurial Spirit. Self-driven to complete tasks and proactive to solve problems before they impact the team, tour, or brand.
• Driving Reliability: Dependable driver with a clean driving record. Experienced and comfortable operating large vehicles.
• Compliance Certified: Possess (or be willing to acquire) an active TIPS or state-equivalent service certification.
• Constant Learner. Seek on-site learnings and adjust event approach to find continuous opportunities for improvement.
• Full-time Availability. Able to work 40 hours-a-week with a shifting work schedule that includes evening and weekend work activations and travel.
• Easy Spirit. Comfortable with the short-term nature of this newly created position, currently slated to run late-April through September 2026.
  
  

COMPENSATION PACKAGE

Compensation range for the role is $33–$38/hour based on market and experience, plus eligibility for benefits. Eligible benefits include medical, dental, and vision coverage, in accordance with plan terms.

Travel costs and per diem provided in alignment with tour schedule.

DIVERSE REPRESENTATION IN YOUTH CULTURE

Archrival stands to positively affect the diversity, equity, and inclusion of youth culture creativity. We are committed to fostering a place a belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regards to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.