What are the responsibilities and job description for the Account Executive position at Archetype?
We Are Archetype
At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650 creative individuals turning ambitions into success.
Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you.
You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns. Your unique ideas and perspectives help us do our best work and make a difference in the world.
The Role
We are looking for an Account Executive (AE) to join our San Francisco team. As an AE, you will play a critical role in delivering integrated communications programs for some of the most innovative technology companies in the world. You'll serve as a day-to-day contributor across media relations, content development, client service, and campaign execution while building trusted relationships with clients, journalists, and internal teams.
This role is ideal for a communications professional who is curious about technology, passionate about storytelling, and eager to take ownership of projects while continuing to develop strategic communications skills. You'll work alongside experienced account leaders, contribute meaningful ideas, and help drive measurable business outcomes for clients. The strongest candidates combine excellent writing skills, strong media instincts, attention to detail, and a proactive, solutions-oriented mindset. Expectations for this role align with Archetype's Account Executive level framework and development path.
What You Do
A Competitive Compensation Package, Including
If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team, and know that many skills can be adapted or acquired. Strategic communications and marketing requires creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.
Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.
We offer a unique working environment that encourages people to try new things without fear of failure. We work flexibly, we’re agile, and we’re not afraid to experiment
At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650 creative individuals turning ambitions into success.
Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you.
You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns. Your unique ideas and perspectives help us do our best work and make a difference in the world.
The Role
We are looking for an Account Executive (AE) to join our San Francisco team. As an AE, you will play a critical role in delivering integrated communications programs for some of the most innovative technology companies in the world. You'll serve as a day-to-day contributor across media relations, content development, client service, and campaign execution while building trusted relationships with clients, journalists, and internal teams.
This role is ideal for a communications professional who is curious about technology, passionate about storytelling, and eager to take ownership of projects while continuing to develop strategic communications skills. You'll work alongside experienced account leaders, contribute meaningful ideas, and help drive measurable business outcomes for clients. The strongest candidates combine excellent writing skills, strong media instincts, attention to detail, and a proactive, solutions-oriented mindset. Expectations for this role align with Archetype's Account Executive level framework and development path.
What You Do
- Support day-to-day execution across multiple technology client accounts
- Build and maintain media lists, editorial calendars, activity trackers, and briefing materials
- Draft press releases, media pitches, bylines, award submissions, and other client-facing content
- Conduct proactive media outreach and help secure meaningful coverage in business, technology, and trade publications
- Monitor industry trends, competitive activity, and breaking news to identify storytelling opportunities
- Participate in client meetings, providing updates, insights, and recommendations
- Manage projects from kickoff through completion while ensuring deadlines are met
- Develop social media content and support integrated communications campaigns
- Coordinate media briefings, interviews, speaking opportunities, and event logistics
- Track, analyze, and report on campaign results and media coverage
- Contribute to brainstorms, strategic planning sessions, and new business opportunities
- Collaborate closely with Account Coordinators, Senior Account Executives, and Account Managers to deliver exceptional client service
- 2–4 years of experience in public relations, communications, integrated marketing, or a related field
- Preferred prior experience in an agency environment supporting technology, AI, cybersecurity, enterprise software, B2B, or consumer technology clients
- Proven ability to manage multiple projects simultaneously while maintaining exceptional attention to detail
- Strong writing, editing, research, and verbal communication skills
- Experience drafting media materials, client communications, and thought leadership content
- Demonstrated success building media lists, conducting outreach, and supporting earned media programs
- Understanding of the technology, media, and communications landscape
- Strong organizational skills and ability to proactively manage deadlines and priorities
- Confidence participating in client meetings and communicating with external stakeholders
- Ability to think critically, solve problems, and identify new opportunities for clients
- Collaborative mindset and willingness to support and mentor more junior teammates when appropriate
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field preferred
- Champion the use of AI tools and emerging tech to enhance writing, research, and content production efficiency
- Willingness to work from our San Francisco office in accordance with team and client needs
A Competitive Compensation Package, Including
- Annual salary range of $65,000–$80,000
- 401k with match
- Generous employer contributions toward insurance premiums
- Paid mental health benefits
- Paid sabbatical after every 6 years of continuous employment
- Paid short-term disability and extensive parental leave benefits
- Archetype Academy, mentorship, and other programs to support career development
- A transparent, collaborative, and inclusive working culture
If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team, and know that many skills can be adapted or acquired. Strategic communications and marketing requires creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.
Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.
We offer a unique working environment that encourages people to try new things without fear of failure. We work flexibly, we’re agile, and we’re not afraid to experiment
Salary : $65,000 - $80,000