Product Marketing Manager - Erlanger, KY

Product Marketing Manager – Colors, North America - Erlanger, KY (or applicable location)
This is an exempt level position.

Position Summary:
Are you passionate about translating market insights into growth opportunities and bringing innovative ingredient solutions to life? ADM is seeking a Product Marketing Manager to lead marketing strategy and execution for our Colors from Nature® portfolio across North America. In this role, you will partner closely with commercial, technical, innovation, communications, and market insights teams to drive business growth across food, beverage, health & wellness, and animal nutrition segments. You will play a key role in shaping product positioning, supporting commercialization efforts, and delivering marketing programs that create measurable business impact.

Job Responsibilities:

• Develop and execute marketing strategies that drive growth and market penetration for the Colors from Nature® portfolio
• Serve as the subject matter expert for the Colors portfolio, providing market intelligence and strategic guidance to internal and external stakeholders
• Analyze customer needs, industry trends, competitive activity, and market opportunities to support business decision-making
• Lead the annual North America marketing plan, including campaign development, content strategy, paid media initiatives, and performance measurement
• Define, monitor, and report key performance indicators to evaluate marketing effectiveness and support continuous improvement
• Support commercialization initiatives by developing go-to-market strategies, launch plans, positioning, messaging, and value propositions
• Partner with global branding, communications, and design teams to ensure consistent and compelling brand messaging
• Develop sales enablement tools including presentations, product sheets, sell sheets, customer-facing materials, and event support assets
• Collaborate with Product Development, R&D, Sales, and Marketing teams to influence innovation strategy and support new product initiatives
• Represent ADM and the Colors from Nature® brand at industry events, customer engagements, media opportunities, and trade shows

Required Skills:

• Strong B2B product marketing experience with demonstrated success developing and executing marketing programs
• Ability to translate market insights into actionable marketing and business strategies
• Strong analytical, problem-solving, and strategic thinking capabilities
• Excellent verbal, written, and presentation communication skills
• Ability to influence cross-functional stakeholders and build collaborative relationships
• Strong project management and organizational skills with attention to detail
• Customer-focused mindset with the ability to balance commercial, technical, and marketing priorities
• Proficiency with Microsoft Office applications

Education Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Equivalent experience will also be considered.

Required Experience:

• Minimum of 5 years of product marketing, brand management, or related marketing experience
• Experience within the food, beverage, ingredients, nutrition, or related industry
• Experience supporting product launches, commercialization activities, and go-to-market strategies
• Experience managing cross-functional projects and collaborating across multiple business functions

Desired Experience:

• Experience with colors, flavors, natural ingredients, or specialty ingredient categories
• Experience working within a global or matrixed organization
• Experience supporting digital marketing campaigns and performance analytics
• Experience presenting to customers, industry organizations, or external stakeholders

Excited about this role but don’t think you meet every requirement listed? We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.

ADM requires the successful completion of a background check. 

REF:112114BR