Senior Area Manager, Community – USA East

Your Opportunity at ARC’TERYX:

As the Senior Area Manager, Community for USA East, you lead the Arc’teryx community strategy across key markets including New York, Boston and other East Coast cities. You will design initiatives that authentically engage and grow our community, ensuring Arc’teryx continues to inspire, innovate, and lead across these diverse urban and outdoor-oriented hubs. 

While you set the vision and direction, you will also serve as a mentor and people leader to your team; enabling them to deliver best-in-class experiences through Academy Light activations, new store openings, metropolitan endemic events, the Retail Academy Prep Series, and athlete/guide partnerships. This role blends strategic oversight, team leadership, and operational excellence, while fostering strong relationships with athletes, guides, pro partners, local ambassadors, and grassroots communities. 

This role can be hired remote. Business operations occur on EST time zone. Travel to each market is required.

Meet Your Future Team:

We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.

If you were in the Senior Area Manager, Community – USA East role now, here are some of the core activities you would be doing:

• Designing and implementing the USA East community strategy, aligned with North American priorities, while tailoring initiatives to resonate authentically in urban markets
• Focusing efforts on New York and Boston, while identifying opportunities for expansion in other East Coast cities 
• Position USA East as a flagship community region, piloting new concepts and setting a high standard for engagement
• Leveraging insights, trends, and opportunities to evolve strategy and deliver measurable growth 
• Conducting bi-monthly market travel across assigned regions to support store visits, community events, Academy or brand activations, ambassador engagement, and regional athlete meetings

• Overseeing the vision and execution of Academy Light experiences, ensuring high-quality, inclusive learning opportunities that build deep community connection 
• Leading new store opening activations, developing event strategies that celebrate local communities and drive brand presence 
• In partnership with the Sponsorships and Partnerships teams, directing the planning and delivery of select mountain town endemic events that honor the roots of our community and strengthen loyalty in core outdoor hubs 
• Partnering with the Brand Experience, GTM, Retail Leadership and Field Marketing teams to lead the Retail Academy Prep Series, ensuring retail staff are prepared and inspired to activate community experiences with excellence 

• Building, nurturing, and activating relationships with regional athletes, guides, pro partners, and ambassadors, ensuring their voices are integrated into community activations
• Managing the Core Community Ambassador program in East Coast markets, empowering grassroots connections 
• Collaborating with store teams, marketing, and brand partners to align on community goals and amplify impact

• Managing paid media budgets for community initiatives, ensuring efficient spend and maximized ROI 
• Partnering with content and brand teams to create compelling storytelling that amplifies events and extends reach

• Leading, coaching, and developing the Area Community Specialist and Coordinator, providing mentorship, feedback, and growth opportunities 
• Fostering a culture of accountability, collaboration, and innovation within the US East community team, ambassador, regional athletes and retail leaders  
• Acting as a role model and culture carrier, embodying Arc’teryx values in leadership and decision-making

• Defining and reporting on community KPIs: attendance, engagement, amplification, sentiment 
• Providing insights and recommendations to continuously improve strategy, execution, and impact 
• Sharing success stories and learnings across the broader North American team

• Develop regional event and partnership calendars to support Brand investments
• Manage national ambassador and seeding framework
• Quarterly community performance reports
• Project ownership of Academy Light experiences in the US East region
• Deliver data as part of a scorecard process to support brand expansion into new markets

• You have a bachelor’s degree in Marketing, Communications, Business or a related field
• You have 8 years of experience in community management, brand marketing, or event strategy, with proven expertise in building large-scale community programs
• You have a strong background in event leadership, from concept through to execution and measurement
• You have demonstrated success in managing and developing people in high-performance environments
• You have experience with ambassador, athlete, or influencer relationship management
• You are proficient in budget management, paid media allocation, and ROI analysis
• You are excellent communication, storytelling, and cross-functional leadership skills
• You have a deep understanding of the outdoor and mountain town community landscape in Canada
• You have a passion for the outdoors, sustainability, and the Arc’teryx ethos

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. 

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.  

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. 

Join us in creating positive change in ourselves, our communities, and the world. 

Live it. Get out there - the mountains make us better 

Disruptive evolution. In pursuit of better. Always. 

Commit. We set bold objectives and see them through.