Marketing Manager – Memberships & Subscriptions

Arc Network is seeking a results-driven, data-oriented Marketing Manager to join its Memberships & Subscriptions team. This individual contributor role owns recurring revenue growth across three premium subscription products — DA , CU Times Pro, and ThinkAdvisor Pro — serving the banking, education and financial advisory professional communities. 

This role is built for someone who thrives on subscriber acquisition, retention, and lifecycle marketing.  You will develop and execute integrated marketing campaigns, own subscriber growth and churn reduction strategies, and manage the subscription technology stack — in direct support of P&L owners who drive the overall subscription strategy and business direction. 

This role serves professional audiences across the financial services sector. The right candidate will bring deep fluency in subscription marketing, recurring revenue optimization, and the ability to craft compelling value propositions for each distinct product audience. 

About Arc Network 

Arc Network is a leading B2B media and information company connecting professional communities across industries through journalism, premium content, and digital platforms. Our Memberships & Subscriptions portfolio — including DA , CU Times Pro, and ThinkAdvisor Pro — delivers essential intelligence, analysis, and tools to credit union executives, banking professionals, and financial advisors who rely on our content to drive better decisions every day. 

Key Responsibilities 

Subscriber Acquisition & Recurring Revenue Growth 

• Develop and execute integrated, multi-channel marketing campaigns to drive new subscriber acquisition for DA , CU Times Pro, and ThinkAdvisor Pro
• Own subscriber growth strategy — build targeted prospect lists, manage outreach cadences, and drive paid conversions against defined recurring revenue goals
• Write and deploy email marketing campaigns with a focus on trial conversion, free-to-paid upgrade flows, segmentation, and list hygiene
• Create and manage paid and organic social media content to support product promotion, thought leadership, and subscriber engagement
• Leverage media sites, newsletters, and paid channels — including advertising and retargeting — to expand reach and drive subscription starts
• Collaborate with the Marketing Lead to develop campaign strategy, messaging, and go-to-market timelines from brief to execution 

Retention, Renewals & Lifecycle Marketing 

• Own subscriber retention and renewal marketing — design and execute lifecycle journeys that reduce churn, drive re-engagement, and improve net revenue retention
• Develop win-back campaigns targeting lapsed subscribers and expired trials across all three products
• Build and manage automated nurture tracks for trial users, new subscribers, and at-risk accounts
• Partner with editorial and product teams to surface content value and deepen subscriber engagement throughout the membership lifecycle
• Monitor renewal rates, cancellation triggers, and engagement signals to inform proactive retention tactics 

Subscription Technology & Platform Management 

• Serve as the primary operator of subscription management ensuring seamless subscriber onboarding, account management, and renewal processing
• Maintain and build targeted prospect lists using internal databases and third-party list sources to support acquisition efforts
• Support website content updates, landing page builds, and paywall/conversion optimization in conjunction with digital and product teams
• Manage subscriber CRM data hygiene, segmentation, and reporting to support personalized outreach and lifecycle marketing 

Campaign Operations & Performance 

• Own day-to-day campaign logistics including asset coordination, creative timelines, vendor communication, and approvals
• Track and report on marketing KPIs including subscriber starts, renewal rates, churn, MRR/ARR contribution, email performance, and conversion rates
• Manage relationships with external vendors and agencies as needed, ensuring deliverables are on time and on brief
• Ensure brand consistency and quality across all campaign materials and subscriber-facing touchpoints for DA , CU Times Pro, and ThinkAdvisor Pro