What are the responsibilities and job description for the Social Media and Community Marketing Specialist position at ARB USA?
Company Description
ARB 4x4 Accessories USA is the North American operations of ARB 4x4 Accessories, Australia's largest manufacturer and distributor of 4x4 accessories. With a global export network spanning over 80 countries, ARB 4x4 Accessories USA is based in Auburn, Washington. Utilizing modern and advanced fabrication equipment, ARB is known for its innovation in the industry.
Role Description
The Social Media and Community Specialist is responsible for developing, implementing, and managing content strategies that engage our audience, amplify our brand voice, and drive customer engagement. This role combines creative storytelling with data-driven decision-making to maximize the impact of our communications efforts. This is a M-F, in-office position based at our Auburn, WA. location.
Key Responsibilities
Social Media Strategy & Content Creation
- Own and execute the social media strategy for ARB Brands USA, you will be our brand voice in online communities.
- Manage and keep content calendars up to date for platforms like Instagram, Facebook, LinkedIn, and YouTube.
- Lead the social media content strategy and production, creating and sourcing short form videos, graphics, and photos for social channels.
- Set and maintain monthly growth goals to increase ARB’s presence across relevant social channels and enthusiast forums, including expanding to new relevant channels.
- Monitor community platforms for comments, messages, and mentions; engage with followers in a timely and professional manner.
- Remain informed and up-to-date on platform trends, algorithm shifts, and emerging channels to implement into overall strategy.
- Track, analyze, and report on social media performance using tools like Google Analytics, Meta Business Suite, or similar platforms, using insights to inform future campaigns and ideas.
- Assist with product photo and video shoots, including concept development and on-site coordination.
Community & Influencer Management
- Support the growth of ARB’s affiliate and ambassador programs, assisting with recruiting, onboarding, relationship management, and performance tracking of ambassador initiatives.
- Identify and build partnerships with content creators in the 4x4 industry who authentically align with the ARB global brand.
- Engage creator partners with campaigns, collaborative content, product seeding, and content tasks to source UGC for ARBs digital presence.
- Represent ARB in enthusiast communities and online forums, building genuine relationships and trust that deepen brand loyalty.
Qualifications
Required:
- Bachelor’s degree in Marketing, Communications, Journalism, or at least 4 years of relevant work experience in a related field.
- 4 years of experience in social media management with demonstrated experience creating and posting content for previous brands.
- Strong ability to produce and edit short-form video content (Reels, TikToks, Shorts, etc.) with a rich understanding of techniques for engagement.
- Strong copywriting skills that align with current social media trends and across formats with a good attention to detail.
- 2 years of experience managing or contributing to influencer/ambassador programs and/or creator relationships.
- Proficiency with social media management and scheduling tools (e.g., Sprout Social, Hootsuite, etc.)
- Proficiency in graphic design and video editing software (e.g., Canva, Adobe Creative Suite).
- Knowledge of social media best practices, trends, and analytics tools.
- A passion for adventure; you must be comfortable with being outdoors and show a genuine interest in the lifestyle.
Preferred:
- Proficiency with Adobe Suite (Premiere Pro, Photoshop, Illustrator, Etc.).
- Familiarity with SEO, email marketing, and CRM platforms.
- Understanding of Ecommerce principles and digital marketing growth tactics.
- Familiarity with directing photo and video shoots.
What We Offer
- Own the online voice for a well-known, global 4x4 brand with 500k followers across platforms.
- Work with a passionate and collaborative team within an industry that caters to outdoor and adventure enthusiasts.
- Room for professional growth and creativity.
- Competitive salary & benefit package to include:
- Medical/Dental/Vision/Life Insurance
- 10 paid holidays
- Paid vacation/Sick leave
- 401K with company contribution
- Employee Discount
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $65,000 - $75,000