Social Media Specialist [AQ-20844]

Aquent is proud to partner with a visionary firm at the forefront of the financial services sector. This organization is dedicated to making complex financial concepts accessible and engaging, fostering strong connections with its partners and clients. Join a team that values innovation and impact, where your contributions will directly shape the digital presence of a leading industry player.

Are you a social media trailblazer ready to define and elevate a brand’s digital voice? This is an exceptional opportunity to step into a newly defined, pivotal role where you will not just execute, but lead and strategize the social media presence for a forward-thinking organization. You will be instrumental in translating intricate financial ideas into compelling, digestible content, driving strategic initiatives, and directly impacting how the firm connects with its partners and clients across key platforms. Your expertise will be crucial in shaping the narrative, fostering community, and making a tangible difference in how financial concepts are understood and engaged with by a broad audience.

What You’ll Do

• Develop and execute a nimble, scalable social media strategy aligned with overall brand, campaign, and business priorities.
• Participate in virtual client-facing calls with partner firms; confidently present social designs, articulate the strategic rationale, and ask probing questions to extract key messaging goals.
• Establish social media guidelines, governance, and workflows to ensure brand consistency as the social presence grows.
• Translate complex financial topics (e.g., tax planning, estate planning, wealth management) into digestible, engaging, and channel-appropriate content across LinkedIn, Facebook, and YouTube.
• Partner with centralized Content (blog/article writers) and MarComms (PR and product leads) teams to repurpose core content into high-impact social assets.
• Collaborate with creative resources to conceptualize strong digital visual assets, including optimized YouTube thumbnails and channel graphics.
• Plan, write, schedule, and publish day-to-day posts across all active platforms.
• Monitor channel performance, community engagement, and key metrics across platforms.
• Work alongside analytics leads to conduct regular content audits, refining tone, publishing cadence, and visual direction based on data.
• Stay current on platform-specific best practices, algorithms, and social media management frameworks.
  
  

What You’ll Bring

Required Qualifications:

• Strong background in financial services, wealth management, or a heavily regulated industry, with a solid understanding of industry concepts, terminology, and compliance considerations.
• Exceptional verbal and written communication skills. Confident and well-spoken in virtual partner meetings with the ability to articulate design logic and lead discovery discussions.
• 4–5 years of social media experience driving strategy, execution, and content adaptation across B2B, B2C, and affiliate/partner models.
• Deep hands-on experience with LinkedIn (primary platform) and YouTube, alongside Facebook and native or third-party scheduling and analytics tools (e.g., Sprinklr, Canva).
• Proven ability to work independently, self-manage deadlines, and bring order and structure to a newly defined role.
  
  

Nice To Have

• Experience working directly alongside MarComms, PR, or product marketing teams.
• Hands-on experience creating or directing visual social media assets, including YouTube thumb strategy and digital image sizing.