Senior Manager, Content Marketing Strategy [AQ-22890]

Aquent is thrilled to partner with a trailblazing organization at the forefront of a rapidly evolving industry, dedicated to innovation and delivering exceptional value. This company is committed to shaping the future of consumer engagement through cutting-edge strategies and impactful communication. As a visionary content leader, you will join a dynamic team eager to make a significant impact on how a major brand connects with its audience and defines its market presence. This pivotal leadership opportunity offers an unparalleled chance to spearhead content marketing efforts that will define the brand’s market presence and voice.

This is your chance to not only craft compelling stories but also establish a unique perspective, directly influencing how the company connects with advertisers, agencies, and industry leaders. You will build and execute a differentiated content strategy from the ground up, making a tangible impact on market leadership and brand perception, and playing a crucial role in shaping the future of consumer engagement. In this high-impact leadership position, you will be instrumental in shaping the voice and market presence of a dynamic retail media network, driving content marketing efforts from strategy to execution. You will transform complex business priorities and industry trends into accessible, compelling narratives, directly influencing how the company engages with key audiences and solidifying its position as a leader in consumer engagement.

Key Responsibilities

• Lead the content engine for a dynamic retail media network, defining its market presence and voice.
• Develop and execute a differentiated content strategy to strengthen the brand, establish a clear point of view, and drive meaningful engagement with key audiences.
• Serve as the editorial lead for owned channels, including professional networking platforms, company websites, and newsletters.
• Extend compelling storytelling through earned and paid media initiatives.
• Translate complex business priorities, consumer insights, product innovation, and industry trends into accessible and compelling content.
• Make complex ideas understandable and provide audiences with compelling reasons to engage.
• Set the overarching content strategy and actively create high-quality content.
• Partner closely with brand and marketing teams to create an integrated external marketing engine across content, industry moments, events, thought leadership, and earned media.
• Collaborate with internal teams and external agency partners to ensure consistent and effective brand representation.
  
  

Must-Have Qualifications

• At least 5 years of marketing experience.
• Proven experience as a strong content strategist and storyteller.
• Demonstrated understanding of the retail media landscape.
• Ability to develop a sharp point of view and translate it into attention-grabbing content.
• Experience with marketing automation platforms like Marketo.
• Proficiency in web analytics tools such as Adobe Analytics.
• Strong experience leveraging professional networking platforms like LinkedIn for content distribution and engagement.
• Ability to lead content strategy and actively create content.
  
  

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.