Event Production & Brand Activation Specialist [211198]

Event Production & Brand Activation Specialist

Location: Hybrid in Hartford, CT

Pay: $25 – 27 / hourly as W2

About The Role

The Event Production Team produces compelling, world-class experiences and programming that elevate the Travelers brand. As an Event Production & Brand Activation Specialist, you will bridge the gap between creative design and operational execution. You will bring the Travelers story to life across various touchpoints—incorporating high-impact videos, set designs, presentations, tradeshow booths, and curated merchandise.

This role blends creative design capabilities with robust project management. You will have a direct hand in shaping how our brand is experienced by executives, business partners, and external audiences alike.

• Work Arrangement: Hybrid
• Location: Hartford, CT
  
  

Key Responsibilities

Creative Design & Asset Production

• Design Event Assets: Concept and produce high-quality digital and print assets, including email headers, digital badges, event signage, posters, and presentation content (PowerPoint/video assets).
• Print Production Management: Lead the end-to-end print production process, including vendor bidding, proofing, quality control, and deadline management.
• Sponsorship & Ad Execution: Facilitate field management sponsorship ad requests and build out customizable ad templates.
  
  

Brand Merchandise & E-Commerce Management

• Optimize the Online Store: Manage the Travelers Online Store content, including homepage updates, new item curation, and seasonal promotional refreshes.
• Program Leadership: Own the execution of ongoing recognition programs (e.g., new hire kits, diversity initiatives, apparel) and the annual Holiday Merchandise Program.
• Vendor & Inventory Logistics: Collaborate with external suppliers on item curation, maintain optimal inventory in brand/promotional closets, and proactively recommend product updates based on performance.
  
  

Event Execution & Operations

• On-Site & Tradeshow Support: Lead operational logistics for tradeshows and smaller events, including booth setup, staffing, and coordination.
• Pre- & Post-Event Logistics: Own the preparation of critical event materials (e.g., “Know Before You Go” guides, nametags, signage, packing checklists) and manage post-event debrief collection.
• Program Development: Develop, launch, and manage a volunteer employee “Brand Ambassador” program to scale event impact.
• Vendor & Budget Tracking: Coordinate with external vendors to validate contracts, ensure seamless on-site arrangements, and assist with event expense tracking.
  
  

Qualifications

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Event Management, or a related field.
• 3 years of professional experience in event marketing, creative production, or brand communications.
• Portfolio Required: Demonstration of basic to intermediate graphic design capabilities.
  
  

Technical & Professional Skills

• Design Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent graphic design software, alongside advanced Microsoft PowerPoint skills.
• Project Management: Proven ability to manage multiple overlapping projects, track budgets, and meet strict deadlines. Experience with Workfront or similar project management tools is a plus.
• Communication & Collaboration: Exceptional written and verbal communication skills; confidence interacting with stakeholders at all levels, including senior executives.
• Production Knowledge: Experience with print production processes and logo merchandise/apparel decoration methods is highly desirable.
• Mindset: A highly organized, detail-oriented problem solver who thrives on bringing creative concepts to life from inception to execution.