What are the responsibilities and job description for the Director, Paid Media position at Aptive Environmental?
Location Zip Code:
84604
Job Family
Marketing
We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Sr Manager, Paid Media position located in Provo, Utah. This position is on site, in our corporate office.
Responsibilities Include
Aptive Environmental provides pest control services to 34 states in the US. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world-recognized brand.
In 2021, Aptive was included in Inc. Magazine’s “Best in Business” list of companies that make a positive impact. Aptive is also featured on Glassdoor's 2019 list of Top 100 US workplaces and is ranked one of Entrepreneur Magazine's Best Companies in America. We are a proud member of the EPA's Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s "United to Beat Malaria" to help stop the spread of malaria transmitted by mosquito bites.
84604
Job Family
Marketing
We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Sr Manager, Paid Media position located in Provo, Utah. This position is on site, in our corporate office.
Responsibilities Include
- Full-Funnel Media Leadership
- Local Search Optimization
- Review & Reputation Management
- Affiliate & Partner Marketing
- Agency & Vendor Management
- Analytics & Insights
- Budget & Forecasting
- Cross-Channel Integration
- KPI Development & Reporting
- Strategic Experimentation
- Stakeholder Communication
- Full-Funnel Media Leadership - Oversee strategy, execution, and scaling of paid and performance media programs that drive awareness, engagement, and lead conversion across all audiences and funnel stages (Google, Bing, Meta, Pinterest, YouTube, programmatic, and OTT/CTV).
- Local Search Optimization - Own Google Business Profile strategy across all markets, ensuring complete, optimized listings, accurate NAP data, and consistent local visibility for franchise and regional entities.
- Review & Reputation Management - Develop and execute review-generation and response strategies across Google, Yelp, and social platforms; monitor sentiment trends and leverage insights to improve trust, conversion, and retention.
- Affiliate & Partner Marketing - Build and manage affiliate programs and local referral partnerships to extend reach, drive incremental conversions, and diversify lead sources.
- Agency & Vendor Management - Manage PPC and performance agencies with clear ROI and CPA targets; conduct weekly performance reviews and quarterly business reviews focused on continuous improvement.
- Analytics & Insights - Collaborate with analytics teams to design dashboards that visualize media performance across channels, devices, geos, and audience segments; communicate findings through data storytelling that informs future strategy.
- Budget & Forecasting - Lead ongoing budget allocation, pacing, and forecasting across platforms, optimizing spend mix based on performance, seasonality, and business goals.
- Cross-Channel Integration - Partner with Conversion Rate Optimization (CRO), organic search, CRM, and content teams to create cohesive full-funnel campaigns that connect brand storytelling, paid media, and local customer experiences.
- KPI Development & Reporting - Define and report on quarterly KPIs across paid media, local search, and affiliate programs, measuring CPL, CAC, and downstream sales conversion metrics.
- Strategic Experimentation - Run pilot programs in emerging platforms, creative formats, and audience segments to identify scalable new growth opportunities.
- Stakeholder Communication - Deliver clear, compelling performance narratives to marketing and executive leadership, translating analytics into insights that drive business decisions.
- Annual Merit bonuses
- Group Health, Dental, and Vision plans
- Pet insurance, Life insurance, and EAP benefits
- 401K with employer match up to 4%
- Paid holidays and paid time off
- Opportunity for advancement
- Upbeat and exciting company culture and much more!
Aptive Environmental provides pest control services to 34 states in the US. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world-recognized brand.
In 2021, Aptive was included in Inc. Magazine’s “Best in Business” list of companies that make a positive impact. Aptive is also featured on Glassdoor's 2019 list of Top 100 US workplaces and is ranked one of Entrepreneur Magazine's Best Companies in America. We are a proud member of the EPA's Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s "United to Beat Malaria" to help stop the spread of malaria transmitted by mosquito bites.
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.