What are the responsibilities and job description for the CS North America Marketing Manager position at Aptiv?
Why join Aptiv? You'll have the opportunity to work on cutting-edge applications, develop breakthrough technologies, and deliver innovative solutions to some of the world’s leading automotive brands. See your work come to life on the road—helping make mobility safer, greener, and more connected. Ready to shape the future of mobility with us?
YOUR ROLE
The Marketing Manager for Connection Systems North America will work across Connection Systems product lines to develop a deep understanding of customer decision makers and their needs on the path to the electrified, software defined vehicle. S/he will use those insights to create sales tools, digital-first collateral / product catalogs, and execute account-based marketing and channel management strategies in partnership with customer facing teams. The role will report to the Marketing Director, Engineered Components.
In your daily job you will:
Key skills and competencies for succeeding in this role are:
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Privacy Notice - Active Candidates: https://www.aptiv.com/privacy-notice-active-candidates
Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.
YOUR ROLE
The Marketing Manager for Connection Systems North America will work across Connection Systems product lines to develop a deep understanding of customer decision makers and their needs on the path to the electrified, software defined vehicle. S/he will use those insights to create sales tools, digital-first collateral / product catalogs, and execute account-based marketing and channel management strategies in partnership with customer facing teams. The role will report to the Marketing Director, Engineered Components.
In your daily job you will:
- Work with regional customer facing teams on account-based marketing plans and execution, with a focus on the highest priority customers and growth product areas.
- Create and execute channel-specific marketing plans for OEM and wiring tiers customers.
- Develop creative, compelling, customizable digital campaigns (direct email and social), sales tools, collateral / product catalog updates and other digital-first materials.
- Educate the market, customer facing teams and channel partners on the product positioning capabilities, features and differentiation.
- Collaborate with customer facing teams to tailor messaging, content, presentation materials and targeted events to priority customers’ needs.
- Coordinate with marketing centers of excellence to execute the plan, including:
- Digital to maintain and enhance digital-first sales tools, including the e-catalogue
- Social media to create and launch targeted social campaigns and build awareness
- Events to develop and execute tech events, plant tours and critical meetings
- Provide market insights as context for innovation and communicate that to internal stakeholders.
- Leverage a data-driven approach to evaluating campaigns using relevant KPIs and customer feedback, and use data from campaigns to help customer facing teams win more business.
Key skills and competencies for succeeding in this role are:
- 5 years of total experience in Technology Marketing or Product Management within the automotive industry. Demonstrated track record in developing and executing product and customer marketing strategies
- Proven ability to understand complex solutions and communicate them in an accessible way
- Strong verbal and written communications skills
- Highly proficient in Microsoft PowerPoint and other Office tools. Proficiency in Photoshop, Illustrator or other Adobe tools an advantage
- Demonstrated complex stakeholder management track record. Able to address, influence and work with multiple constituencies
- Experience working in a fast-paced, high intellect, collaborative global environment with high performance expectations and ownership of results.
- Creative thinker
- Bachelor’s degree in business, engineering, information technology or business administration
- Collaborative and transparent
- A role model for open communication and consistency in leadership style
- Personal stature and reputation to ensure ready acceptance
- Ability to work across multiple functions and levels of an organization
- Must be a local resident of the metro Detroit area with ability to work on site.
- Must be legally able to work in the U.S. without any requirement for visa sponsorship or transfer, now or at any time in the future.
- You can grow at Aptiv. Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs.
- You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents.
- You have support. We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.
- Private health care effective day 1 of employment
- Life and accident insurance
- Paid Time Off (Holidays, Vacation, Designated time off, Parental leave)
- Relocation assistance may be available
- Learning and development opportunities
- Discount programs with various manufacturers and retailers
- Recognition for innovation and excellence
- Opportunities to give back to the community
- Tuition Reimbursement
- Adoption Assistance
- Fertility Coverage
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Privacy Notice - Active Candidates: https://www.aptiv.com/privacy-notice-active-candidates
Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.