What are the responsibilities and job description for the CRM Lead Consultant position at Aptimized?
Job Title: HubSpot Project Manager / HubSpot Lead
Location: Wayne, NJ (Onsite)
Employment Type
Full-Time
Must be USC or GC
Role Overview
We are seeking a HubSpot Project Manager / Technical Lead to own and drive HubSpot strategy, implementation, and ongoing optimization across marketing and CRM initiatives. This individual will act as the primary HubSpot subject-matter expert, working closely with internal stakeholders and client teams to ensure HubSpot is effectively supporting business, marketing, and sales objectives.
This role requires a mix of hands-on HubSpot expertise, project management ability, and strong marketing/CRM experience. Onsite presence at our Wayne, NJ office is strongly preferred.
Key Responsibilities
- Serve as the HubSpot Lead for the account, owning platform strategy and execution
- Manage end-to-end HubSpot initiatives, including onboarding, configuration, migrations, and enhancements
- Act as the primary point of contact for marketing and CRM-related projects
- Collaborate with marketing, sales, and operations teams to align HubSpot workflows with business processes
- Design, implement, and optimize:
- Define Marketing & CRM automation workflows
- Building business rules, fixing data, how to use system & best practice
- Lead lifecycle management
- CRM pipelines and reporting
- Campaign tracking and attribution
- Translate business requirements into scalable HubSpot solutions
- Oversee timelines, deliverables, and stakeholder communication for HubSpot-related projects
- Ensure best practices around data quality, governance, and system adoption
- Provide guidance, documentation, and light training to users as needed
Required Qualifications
- Strong hands-on experience with HubSpot Marketing Hub and CRM
- Proven background in Marketing Operations, CRM Management, or HubSpot Consulting
- Experience leading or managing HubSpot implementations or major optimizations
- Solid understanding of marketing automation, lead management, and CRM workflows
- Ability to manage multiple initiatives and stakeholders simultaneously
- Strong communication skills with both technical and non-technical audiences
- Comfortable working onsite in Wayne, NJ
Preferred Qualifications
- HubSpot certifications (Marketing Hub, Sales Hub, or similar)
- Prior experience working directly with enterprise or client-facing accounts
- Background in digital marketing, demand generation, or growth marketing
- Experience in agency or consulting environments
Salary : $1 - $2