What are the responsibilities and job description for the Senior Director, Product Marketing - Platform position at Aptean?
Overview
Senior Director of Product Marketing – AppCentral
Location: Alpharetta, GA
Aptean is changing. Our ERP and industry solutions are transforming a huge range of global businesses, from food producers to manufacturers and more. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 3,000 employees, 50 different products, and a global client base, there’s no better time to advance your career at Aptean.
We're seeking an experienced leader to join us as Sr. Director of Product Marketing for AppCentral, our next-generation AI-first platform, and intelligent ecosystem. This is a unique opportunity to shape the global market strategy for a transformative platform that integrates connected applications, advanced AI capabilities, and customer success solutions. You will drive the go-to-market strategy, positioning, market analysis, content strategy, and commercial success of AppCentral as expand our platform business and AI capabilities.
Key Responsibilities
- Lead the development and execution of comprehensive go-to-market strategies for AppCentral, ensuring alignment with product development and company vision.
- Define the addressable markets (TAM/SAM/SoM), conduct competitive research, and provide strategic insights to inform product, sales and marketing.
- Craft compelling value propositions, messaging, and positioning for the platform, highlighting the benefits of an AI-native ecosystem.
- Collaborate with cross-functional teams and engage with key stakeholders to drive platform adoption and market leadership.
- Manage and mentor the AI-focused product marketing specialist, fostering a high-performance and high-impact team.
- Act as the AppCentral SME across all marketing and sales enablement functions, ensuring teams understand the value and capabilities.
- Support the company’s rebranding efforts, ensuring consistency in brand positioning and visual identity of solutions with corporate brand.
Requirements
- PaaS/SaaS Expertise: Preferred experience in SaaS and/or ERP experience, or related technology solutions.
- Data & AI Experience: Strong marketing and positioning experience around AI/Data,
- Strategic Acumen: Proven ability to analyze complex market landscapes, define TAMs, and develop actionable insights.
- Leadership: Experience managing and mentoring product marketing talent in a dynamic, cross-functional environment.
- Communication: Strong skills in crafting value propositions, messaging, and engaging with diverse stakeholders.
- Change Agent: Ability to drive rebranding and strategic transformation initiatives.
What's in it for you?
- Competitive compensation package
- Opportunity to shape the future of a high-impact AI-first platform
- Collaborative, innovative, and inclusive company culture
- Flexible working arrangements and professional growth opportunities
About Aptean
Aptean is transforming the way global businesses manage their transportation, logistics, and supply chain operations. Our TMS SaaS solutions bring innovative technology to logistics providers, shippers, and supply chain professionals, delivering targeted solutions that drive efficiency and results. With over 3,700 employees, 60 products, and a worldwide customer base, now is the perfect time to advance your career at Aptean.
At Aptean, we are committed to fostering a diverse, equitable, and inclusive company culture. We believe that embracing different perspectives and backgrounds fuels innovation and success. We are dedicated to creating an environment where every employee, regardless of race, gender, age, religion, disability, or nationality, can thrive and contribute to our mission.
"At Aptean, our diverse and global team is our greatest asset. By harnessing our differences, we maximize our success and that of our customers." – TVN Reddy
