What are the responsibilities and job description for the Manager of Demand Generation position at Aptarro?
Manager, Demand Generation
Location: This is a remote position, preference for EST or CST time zones
Reports to: Director of Marketing
Who We Are
At Aptarro, we believe the best work happens when people feel valued, supported, and empowered to thrive! Our culture is grounded in our A.R.R.O.W core values, which guide everything we do and keep us moving forward – together.
✔Agile Mindset – We adapt and pivot with purpose.
✔ Relentless Resourcefulness – We find solutions, no matter the challenge.
✔ Raise Your Hand – We step up, own it, and contribute.
✔ Only What Matters – We simplify and focus on what drives impact.
✔ We Do Hard Things Together – We solve tough problems as a team.
We help healthcare providers get paid accurately and on time—without getting stuck in the complexity of billing, coding, and compliance. Our Revenue Cycle Management (RCM) solutions reduce denials, ensure compliance, and integrate seamlessly with EHRs, practice management, and hospital information systems—so providers can focus on what matters most: patient care.
We help our customers make right easy—every day.
What You’ll Do
This position will drive our Account-Based Marketing (ABM) and paid marketing strategies. In this role, you will:
Strategy & Campaign Development
Aptarro is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, age, national origin, disability, military status, genetic information, sexual orientation, marital status, domestic violence victim status or status as a protected veteran or any other federal, state or local protected class. class.
Location: This is a remote position, preference for EST or CST time zones
Reports to: Director of Marketing
Who We Are
At Aptarro, we believe the best work happens when people feel valued, supported, and empowered to thrive! Our culture is grounded in our A.R.R.O.W core values, which guide everything we do and keep us moving forward – together.
✔Agile Mindset – We adapt and pivot with purpose.
✔ Relentless Resourcefulness – We find solutions, no matter the challenge.
✔ Raise Your Hand – We step up, own it, and contribute.
✔ Only What Matters – We simplify and focus on what drives impact.
✔ We Do Hard Things Together – We solve tough problems as a team.
We help healthcare providers get paid accurately and on time—without getting stuck in the complexity of billing, coding, and compliance. Our Revenue Cycle Management (RCM) solutions reduce denials, ensure compliance, and integrate seamlessly with EHRs, practice management, and hospital information systems—so providers can focus on what matters most: patient care.
We help our customers make right easy—every day.
What You’ll Do
This position will drive our Account-Based Marketing (ABM) and paid marketing strategies. In this role, you will:
Strategy & Campaign Development
- Build and own the demand generation strategy across paid, owned, and earned channels.
- Develop integrated campaigns (email, paid media, web, content, webinars, events) to drive MQLs, SQL, and pipeline growth.
- Lead Account-Based Marketing (ABM) initiatives using 6sense, including audience segmentation, intent data activation, buying stage targeting, and multi-channel orchestration.
- Partner with Product Marketing on messaging, content needs, ICP refinement and audience segmentation.
- Develop and manage customer review and social proof initiatives to strengthen credibility and support conversion.
- Plan and manage campaign calendars, budgets, and timelines.
- Own paid acquisition strategy, working closely with our digital marketing agency to set direction, review performance, and optimize budget allocation.
- Launch and optimize nurture programs using marketing automation platforms (e.g., HubSpot).
- Test and improve landing pages, CTAs, content offers, and conversion paths.
- Support sales with targeted campaigns for priority accounts and pipeline acceleration initiatives.
- Leverage ZoomInfo to enhance targeting, enrich contact data, and support account selection processes.
- Track campaign performance and provide weekly/monthly pipeline reports.
- Monitor funnel metrics such as MQL → SQL conversion, CPL, CAC, ROI.
- Use data insights to recommend optimizations and future campaign strategies.
- Partner with Sales to align on target accounts, scoring, handoff, and feedback loops.
- Work with Content, Brand, and Web teams to ensure consistent messaging and cohesive campaign experience.
- Coordinate with external agencies, designers, and contractors as needed.
- Bachelor’s degree preferred
- 2 years of experience in demand gen or revenue-focused B2B marketing
- Tech stack experience strongly preferred: 6Sense, LinkedIn Ads, Google Ads, HubSpot, and ZoomInfo
- Data-driven mindset with a strong focus on ROI, and a love for data and reporting
- A solid understanding of the SaaS sales cycle and how to design ABM campaigns tailored to each phase of the buyer journey
- Expertise in managing and optimizing paid search strategies and conversion optimization (Google Paid, Display)
- Ability to track, measure, and continuously improve campaign effectiveness
- Preferred working time zone EST or CST
Aptarro is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, age, national origin, disability, military status, genetic information, sexual orientation, marital status, domestic violence victim status or status as a protected veteran or any other federal, state or local protected class. class.