VP Brand Activations and Events

Overview
We are seeking a dynamic and visionary Vice President of Brand Activations and Events to lead our brand engagement initiatives through innovative activations, compelling events, and strategic partnerships. This role offers an exciting opportunity to shape the brand’s presence across multiple channels, elevate consumer experiences, and drive business growth. As a key member of the leadership team, you will craft impactful campaigns that resonate with diverse audiences, harness the power of multichannel marketing, and foster meaningful connections that amplify our brand’s voice globally.

DHow You’ll Make An Impact

• Own branded media and sponsorship strategy from annual planning through in-market optimization.
• Lead TV and top-of-funnel media buying, including partner selection, negotiation, budgeting, flighting, and performance evaluation.
• Develop and manage strategic brand partnerships, sponsorships, and integrations that extend reach and reinforce brand credibility.
• Develop and execute branded activations in partnership with digital, creative, and external partners, ensuring alignment with brand and business goals.
• Partner closely with Analytics to define measurement frameworks for brand media, including incrementally testing, lift studies, MMM inputs, and attribution approaches.
• Collaborate with Creative and Product Marketing to translate brand strategy into effective media executions and partner activations.
• Scale significant annual brand media budgets, balancing reach, frequency, and efficiency while adapting to performance signals and market conditions.
• Establish best practices for brand media planning, buying, and measurement as continues to scale upper-funnel investment.

Minimum Qualifications

• 10 years of experience in brand media, partnerships, or integrated marketing, with meaningful ownership of TV and/or large brand partnerships.
• Proven experience managing large-scale media budgets and leading negotiations with media buyers, networks, or platforms.
• Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
• Track record of developing and executing sponsorships or strategic partnerships that deliver measurable brand or business impact.
• Experience operating in a highly cross-functional environment, partnering with creative, finance, analytics, and senior stakeholders.
• Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key

Preferred Qualifications

• Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
• Experience scaling brand investment from early experimentation into a more mature, repeatable media program.
• Familiarity with marketing mix modeling, brand lift studies, or advanced media measurement methodologies.
• Experience managing agencies across media planning, buying, and partnerships.

Pay: $160,936.95 - $190,343.43 per year

Work Location: In person

Salary : $160,937 - $190,343