Marketing Specialist-LTE

We are seeking additional full-time temporary support for our Marketing team! This temporary Marketing & Communications Specialist-LTE will maintain continuity of core MarCom operations (social channel management, social content creation, eCommerce copywriting, monitoring and response) during a leave of absence and ensure that high-visibility initiatives stay on track.

Start: Mid-June (or ASAP) 

End: End of September/Early October 

Shift: 1st shift hours Monday-Friday 

Candidates must live within 60 miles of Madison, WI and expect to be onsite a few times a month. 

Key responsibilities include: 

Social Channel Management & Community Engagement 

• Oversee day‑to‑day management of all social media channels, ensuring timely publishing, brand consistency, and platform‑specific optimization 

• Monitor social conversations, customer feedback, and emerging trends; respond promptly to inquiries, comments, and issues to maintain a positive brand presence 

• Collaborate with internal teams (Customer Service, Marketing, Product, Sales) to ensure accurate, aligned, and helpful responses across all channels 

• Manage influencer partner collaborations 

Content Creation for Social & Digital Platforms 

• Write engaging, on‑brand content tailored for each social platform, campaign, and audience segment 

• Develop content themes, messaging frameworks, and creative direction for ongoing initiatives 

• Create compelling eCommerce product copy including titles, descriptions, features/benefits, and SEO‑optimized content to support conversion and discoverability 

• Support content needs for cross‑channel initiatives including email, web, and promotional campaigns 

Campaign Planning & Cross‑Functional Coordination 

• Build social‑first campaign messaging aligned with the marketing calendar and broader brand initiatives 

• Coordinate scheduling, deployment, and cross‑channel amplification to ensure cohesive storytelling across social, web, and eCommerce 

• Partner with creative, design, and product teams to ensure assets and messaging meet platform best practices and brand standards 

• Collaborate with external partners (agencies, influencers, media) to extend reach and strengthen campaign performance 

Analytics, Reporting & Optimization 

• Track social performance metrics, customer engagement patterns, and content effectiveness using analytics tools 

• Conduct competitive and trend analysis to inform content strategy and identify new opportunities 

• Stay current on platform updates, emerging formats, and evolving best practices to continually refine social and eCommerce content strategies 

Qualifications 

• Associate’s or bachelor’s degree required 

• Demonstrated experience managing marketing campaigns that engage, inform, and convert (email marketing experience preferred) 

• Strong writing, editing, and verbal communication skills 

• Analytical mindset with the ability to interpret data and optimize performance 

• Highly organized, deadline‑driven, and able to manage multiple priorities 

• Collaborative, adaptable, and positive team contributor 

• Ability to quickly learn marketing tools and platforms (e.g., Meltwater) 
• Be onsite in Madison 4-5 times per month