What are the responsibilities and job description for the Sales Executive position at April (YC S25)?
Company Description
ProcIndex builds AI agents for accounting and finance teams. Our product automates AP, AR, reconciliation, approvals, and related finance workflows on top of the systems companies already use - ERPs like NetSuite, SAP, QuickBooks, and Sage Intacct. We're AI-first and focused on operational reliability in high-trust financial workflows. Backed by Y Combinator (S25).
Role Description
We are looking for a full-time Sales Executive based in San Francisco to own sales end-to-end. This is our first sales hire, so the role is interesting and broad: self-generated outbound, discovery, demos, negotiation, and close. There is no SDR, no inbound queue, and no playbook handed to you. You will work directly with the founders to land our first enterprise customers, define how this product is sold, and build the foundation of a repeatable go-to-market motion. Your target is 10–15 qualified discovery calls booked per week, every week.
We're not looking for someone who thinks they could do this. We're looking for someone who has done a similar stint in the past.
What You'll Do
ProcIndex builds AI agents for accounting and finance teams. Our product automates AP, AR, reconciliation, approvals, and related finance workflows on top of the systems companies already use - ERPs like NetSuite, SAP, QuickBooks, and Sage Intacct. We're AI-first and focused on operational reliability in high-trust financial workflows. Backed by Y Combinator (S25).
Role Description
We are looking for a full-time Sales Executive based in San Francisco to own sales end-to-end. This is our first sales hire, so the role is interesting and broad: self-generated outbound, discovery, demos, negotiation, and close. There is no SDR, no inbound queue, and no playbook handed to you. You will work directly with the founders to land our first enterprise customers, define how this product is sold, and build the foundation of a repeatable go-to-market motion. Your target is 10–15 qualified discovery calls booked per week, every week.
We're not looking for someone who thinks they could do this. We're looking for someone who has done a similar stint in the past.
What You'll Do
- Own the full sales cycle: from cold outreach, prospecting, discovery, demo, negotiation, close. No handoffs.
- Build your own pipeline from scratch: cold email, cold calls, LinkedIn, warm network, events, and whatever else works.
- Book 8–15 qualified discovery calls per week through consistent, creative outbound.
- Run discovery calls that uncover real pain - not just confirm budget and timeline.
- Experiment relentlessly with outbound channels and messaging. Keep what converts, kill what doesn't, document why.
- Maintain rigorous CRM hygiene: your pipeline data is clean, your notes are useful, your forecast is real.
- Represent ProcIndex at finance and accounting events in SF and beyond.
- Feed deal intelligence back to founders weekly: real objections, buyer priorities, and blockers that shape product direction.
- 5 years closing B2B SaaS deals with mid-market or enterprise buyers.
- Direct experience selling to CFOs, Controllers, or AP/AR leads. You know how to earn the trust of finance decision-makers.
- Fluent in accounting and finance workflows : AP, AR, ERP, three-way matching, month-end close. You speak this language credibly in a discovery call.
- Proven ability to self-generate pipeline. You don't wait for leads - you know how to find buyers, get their attention, and earn a conversation.
- Excellent written and spoken English. Your cold emails get replies. Your follow-ups move deals forward.
- High accountability. You own your number, diagnose your own problems, and don't wait to be managed.
- Comfortable operating with no structure or established process. We're early, and the playbook is what you make it.
- SF-based with willingness to travel to industry events.
- Prior experience selling AP automation, ERP, spend management, or adjacent fintech products.
- Familiarity with Sage Intacct, NetSuite, QuickBooks, or SAP ecosystems and their buyer personas.
- Existing relationships with finance leaders in manufacturing, construction, or logistics.
- Experience at an early-stage startup where you built GTM from zero.
- Base salary: $100,000–$200,000
- Additional on-target earnings: yes
- First mover advantage. The first Sales Executive at a breakout company isn't any job — it's a career-defining bet. You'll shape how this product is sold before anyone else does, and that compounds.
- Buyers already feel the pain. You're not educating or testing the market. Finance teams know their processes are broken - you're giving them the solution.
- Fast deal cycles. Our deals close in weeks, not quarters. Commission moves fast.
Salary : $100,000 - $200,000