What are the responsibilities and job description for the Sales Development Representative position at AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000 technology partners to create better, more meaningful customer relationships.
This role is an entry point to a career at AppsFlyer and in B2B SaaS. We're hiring people who want to learn the craft of selling, not just hit activity quotas, and we're building the role to set you up for what comes next. If you're ambitious, curious, and willing to put in the work to actually understand the business you're selling into, this is the right place to start.
The Sales Development Representative role is evolving. AI and automation increasingly assist with the mechanics: list building, drafting outreach, surfacing signals. The skills that matter most now are around judgment. Which accounts to prioritize, which signals to act on, which messages to send and which to kill, and when to pick up the phone or show up in person instead. We're looking for people with mobile, ad tech, or SaaS exposure who think critically, learn fast, and care about doing the work well, not just doing a lot of it.
What You'll Do
For our SF-based candidates, the expected On Target Earnings (OTE) are between $85,000 and $95,000 (including bonus or commission). The offer varies on many factors, including market location, job-related knowledge, skills, experience, interview results, references, etc.
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO.
This role is an entry point to a career at AppsFlyer and in B2B SaaS. We're hiring people who want to learn the craft of selling, not just hit activity quotas, and we're building the role to set you up for what comes next. If you're ambitious, curious, and willing to put in the work to actually understand the business you're selling into, this is the right place to start.
The Sales Development Representative role is evolving. AI and automation increasingly assist with the mechanics: list building, drafting outreach, surfacing signals. The skills that matter most now are around judgment. Which accounts to prioritize, which signals to act on, which messages to send and which to kill, and when to pick up the phone or show up in person instead. We're looking for people with mobile, ad tech, or SaaS exposure who think critically, learn fast, and care about doing the work well, not just doing a lot of it.
What You'll Do
- Own a focused book of growth-segment accounts and independently generate a qualified pipeline. You'll research prospects, build outreach, and run the full top-of-funnel motion.
- Develop real domain expertise in specific verticals (e.g., QSR, e-commerce, finance, gaming). The goal is for you to speak credibly with a marketing leader about what's happening in their industry, not read from a script.
- Build complete account intelligence before you reach out. Review prior touchpoints, campaign history, existing contacts, agency relationships, and any past customer or opportunity history.
- Develop strong outbound craft across email, phone, LinkedIn, and events. Write outreach that sounds like you, not like a template. Pick up the phone. Show up at events and create real human-to-human connections.
- Use AI tools well. Know when to lean on them, when to override them, and when to write something from scratch yourself. AI is part of the toolkit, not a substitute for thinking.
- Generate and graduate qualified opportunities for the growth sales team while building the foundation of skills that will compound across your career.
- Contribute to the team's playbook. Share what's working, flag what isn't, and help build the institutional knowledge that makes the next hire ramp faster than you did.
- 1 years in Sales Development, Business Development, or a comparable outbound role, preferably in SaaS, adtech, or mobile/apps.
- Strong fundamentals: written and verbal communication, comfort on the phone, ability to research and prospect efficiently, and the discipline to manage a pipeline.
- Demonstrated critical thinking. You can look at a lead, an account, or a sequence and form an independent opinion about what's worth doing.
- Proficiency with the standard SDR stack: Salesforce CRM, Outreach (or Salesloft/Apollo), LinkedIn Sales Navigator, Gong, intent and ABM platforms (e.g., Demandbase), and AI tools as part of your daily workflow.
- A bias toward depth over volume. You'd rather make 30 calls that matter than 200 that don't.
- Genuine ambition to build a long-term career in B2B SaaS sales, and the patience to build the foundation properly.
- Self-starter mindset. This team has been through significant change, and we need people who bring stability and initiative rather than people who need everything handed to them.
- Experience selling into marketing, data, growth, or product teams.
- Familiarity with mobile attribution, measurement, or the martech/ad-tech ecosystem.
- Vertical depth in one of our priority industries (QSR, e-commerce, finance, gaming, streaming, travel).
- Experience working with global teams across multiple time zones.
For our SF-based candidates, the expected On Target Earnings (OTE) are between $85,000 and $95,000 (including bonus or commission). The offer varies on many factors, including market location, job-related knowledge, skills, experience, interview results, references, etc.
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO.