What are the responsibilities and job description for the Growth Marketing II position at AppLovin?
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.
About The Role
We are seeking a driven and results-focused Growth Marketing II to join our Growth Marketing team. In this role, you’ll shape and execute marketing initiatives that drive measurable growth and elevate the brand of Axon, AppLovin’s marketing platform. This role is ideal for someone who is equal parts analytical and creative - comfortable diving into data to uncover insights and translating those insights into clear, compelling stories that drive action.
You’ll collaborate closely with Business Development, Creative, and Growth teams and have the opportunity to work directly with AppLovin’s leadership, gaining visibility into high-level strategy and contributing to high-priority growth initiatives.
Responsibilities
CA Base Pay Range
$94,000—$140,000 USD
AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.
To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.
Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.
About The Role
We are seeking a driven and results-focused Growth Marketing II to join our Growth Marketing team. In this role, you’ll shape and execute marketing initiatives that drive measurable growth and elevate the brand of Axon, AppLovin’s marketing platform. This role is ideal for someone who is equal parts analytical and creative - comfortable diving into data to uncover insights and translating those insights into clear, compelling stories that drive action.
You’ll collaborate closely with Business Development, Creative, and Growth teams and have the opportunity to work directly with AppLovin’s leadership, gaining visibility into high-level strategy and contributing to high-priority growth initiatives.
Responsibilities
- Support marketing initiatives that drive measurable growth of customers and spend for Axon, AppLovin’s marketing platform
- Write copy for landing pages and partner with Creative teams to bring to life
- Partner with Business Development team to develop content showcasing client success stories with a focus on tangible business outcomes
- Support partner marketing programs: identify opportunities, organize deliverables, and monitor and report on results
- Become an expert on AppLovin’s advertising products and positioning
- 1-3 years of professional experience
- Self-starter and eager to learn
- Analytical thinker with the ability to recognize patterns and tell a compelling story with data
- Excellent writing skills and attention to detail
- Strong design sense, with the ability to clearly and efficiently communicate a vision to creative teams
- Experience prioritizing competing demands, with a strategic grasp of the “big picture”
- Proficiency in SQL with practical experience analyzing datasets (in academic or professional environments)
- Familiarity with design and video editing software, such as Figma or CapCut
- Basic understanding of performance marketing strategies and metrics
CA Base Pay Range
$94,000—$140,000 USD
AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.
To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.
Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.
Salary : $94,000 - $140,000