What are the responsibilities and job description for the Home Health and Hospice Community Liaison and Marketer position at Applied Palliative and Hospice Services,Inc.?
Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
JOB DESCRIPTION SUMMARY
Responsible for managing all aspects of organization marketing/sales including managing the
members of the marketing/sales team, establishing and maintaining positive relationships with
customers and referral sources, responding to customer requests and concerns, and
negotiating service contracts with managed care organizations, government agencies, and other
payers.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
1. Directs all daily marketing operations including providing direct oversight of the
establishment and implementation of marketing/sales initiatives.
2. Assures that staff understand and adheres to all laws, statutes and regulations regarding
anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and
accurate marketing materials.
3. Ensures maximum third party reimbursement through effective negotiation of service
contracts with managed care organizations, government agencies, and other payers.
4. Assists the Executive Director/Administrator in establishing organization volume projections
in the annual budget and in establishing allocations for the marketing department. Monitors
allocation of resources according to budgetary limitations.
5. Continuously conducts market assessments and develops a comprehensive marketing plan
designed to meet budgetary volume projections.
6. Employs marketing and promotional initiatives to achieve budgetary volume projections.
7. Establishes and maintains positive working relationships with current and potential referral
and payer sources.
8. Negotiates service pricing with insurance Case Managers and other payers within
established financial and credit parameters.
9. Recruits, selects, orients, and directly manages members of the marketing/sales team.
10. Builds and monitors community, customer, payer and patient perceptions of Applied
Healthcare Solutions, Inc. as a high quality provider of services.
11. Provides leadership in strategic planning including identifying opportunities for additional or
improved services to address customer needs.
12. Maintains comprehensive working knowledge of Applied Healthcare Solutions, Inc. markets
including government agencies, major payer groups, key referral sources, and competitor’s
market positioning.13. Maintains comprehensive working knowledge in the field of marketing and shares
information with appropriate organization personnel.
14. Maintains comprehensive working knowledge of community resources and assists
customers in accessing community resources should services not be provided by Applied
Healthcare Solutions, Inc.
15. Monitors and reports cost-effectiveness of marketing efforts.
The above statements are intended to be a representative summary of the major duties and
responsibilities performed by incumbents of this job. The incumbents may be requested to
perform job-related tasks other than those stated in this description.
Responsible for managing all aspects of organization marketing/sales including managing the
members of the marketing/sales team, establishing and maintaining positive relationships with
customers and referral sources, responding to customer requests and concerns, and
negotiating service contracts with managed care organizations, government agencies, and other
payers.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
1. Directs all daily marketing operations including providing direct oversight of the
establishment and implementation of marketing/sales initiatives.
2. Assures that staff understand and adheres to all laws, statutes and regulations regarding
anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and
accurate marketing materials.
3. Ensures maximum third party reimbursement through effective negotiation of service
contracts with managed care organizations, government agencies, and other payers.
4. Assists the Executive Director/Administrator in establishing organization volume projections
in the annual budget and in establishing allocations for the marketing department. Monitors
allocation of resources according to budgetary limitations.
5. Continuously conducts market assessments and develops a comprehensive marketing plan
designed to meet budgetary volume projections.
6. Employs marketing and promotional initiatives to achieve budgetary volume projections.
7. Establishes and maintains positive working relationships with current and potential referral
and payer sources.
8. Negotiates service pricing with insurance Case Managers and other payers within
established financial and credit parameters.
9. Recruits, selects, orients, and directly manages members of the marketing/sales team.
10. Builds and monitors community, customer, payer and patient perceptions of Applied
Healthcare Solutions, Inc. as a high quality provider of services.
11. Provides leadership in strategic planning including identifying opportunities for additional or
improved services to address customer needs.
12. Maintains comprehensive working knowledge of Applied Healthcare Solutions, Inc. markets
including government agencies, major payer groups, key referral sources, and competitor’s
market positioning.13. Maintains comprehensive working knowledge in the field of marketing and shares
information with appropriate organization personnel.
14. Maintains comprehensive working knowledge of community resources and assists
customers in accessing community resources should services not be provided by Applied
Healthcare Solutions, Inc.
15. Monitors and reports cost-effectiveness of marketing efforts.
The above statements are intended to be a representative summary of the major duties and
responsibilities performed by incumbents of this job. The incumbents may be requested to
perform job-related tasks other than those stated in this description.
Salary : $60,000 - $110,000