What are the responsibilities and job description for the Social Media Marketing Consultant position at Applied Food Sciences?
Company Description
Applied Food Sciences (AFS) is a leading innovator in functional, organic ingredients for the natural products industry. The company emphasizes quality through transparent processes, including organic farming, ethical sourcing, and sustainability. AFS supports stakeholders from small rural farmers to global corporations. With its state-of-the-art innovation center at the University of Iowa’s Bio-Ventures Center, AFS develops scientifically advanced, water-soluble, sustainably and ethically sourced, Non-GMO, and GRAS-certified natural ingredients.
Role Description
The Social Media Business Strategist is a part-time, remote role. Responsibilities include managing and optimizing social media platforms, developing and executing content strategies, and enhancing audience engagement through data-driven campaigns. Additional duties involve crafting and implementing social media marketing strategies to align with organizational goals, monitoring performance metrics, and collaborating across teams to ensure consistent brand messaging.
Qualifications
- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Strong background in developing and implementing Content Strategies across platforms
- Exceptional Communication skills, both written and verbal, to effectively interact with internal teams and external audiences
- Hands-on experience managing social media platforms and driving audience growth
- Ability to analyze performance metrics and adjust strategies based on data insights
- Creative problem-solving and organizational skills
- Familiarity with digital tools and analytics platforms is a plus
- Create Content for Meta, Google Ads, and Tik Tok