Growth & Enablement Marketing Manager

Job Details

Description

The Growth & Enablement Marketing Manager drives pipeline growth, scale sales enablement, and leads brand-aligned content and campaigns. This role will oversee integrated marketing initiatives that connect brand messaging, product positioning, and lead generation into a cohesive go-to-market strategy.

Growth & Enablement Marketing Manager Key Responsibilities

Brand & Product Marketing

• Define and maintain brand positioning and messaging across all touchpoints.
• Partner with product and sales leaders to translate technical capabilities into compelling value propositions.
• Develop go-to-market strategies that launch new offerings and support revenue growth.
• Ensure consistent voice, tone, and branding across assets and channels.
  
  

Content & Campaign Marketing

• Own the strategy and development of thought leadership content including blog posts, case studies, whitepapers, and videos.
• Plan and execute integrated campaigns across email, web, events, and digital advertising.
• Coordinate messaging, creative, timelines, and channel strategy for demand-driving initiatives.
• Align campaigns to key buyer journeys and personas.
  
  

Demand Generation & Growth Marketing

• Create and optimize full-funnel campaigns that drive high-quality leads and nurture prospects toward conversion.
• Collaborate with BDRs and sales to align lead scoring, MQL definitions, and handoff processes.
• Leverage marketing automation and CRM tools for campaign execution, segmentation, and reporting.
• Use A/B testing and growth marketing techniques to experiment with new tactics that drive acquisition and engagement.
  
  

Sales Enablement

• Build and manage sales enablement tools including playbooks, one-pagers, decks, and competitive positioning guides.
• Partner with sales leadership to identify content gaps and deliver resources aligned to pipeline stages.
• Deliver internal training and onboarding materials to empower sellers with the right messages and tools.
  
  

Growth & Enablement Marketing Manager Skills/Qualifications

• 5 years of experience in B2B marketing, including campaign execution and sales enablement.
• Deep understanding of content strategy, buyer journeys, and marketing funnel metrics
• Strong collaboration skills across product, sales, and creative teams
• Experience with tools like Salesforce, Adobe Creative Cloud, Smartsheet, Canva, and marketing automation platforms
  
  

Growth & Enablement Marketing Manager Working Conditions

• This role is primarily an office job. It does require some time spent at marketing or sales events and sitting at a computer. Incumbent may be asked to navigate event venues, inclusive of booth setup and tear down.
• This role requires standing, walking, climbing, lifting up to 45 lbs., bending, twisting, sitting, speaking, hearing and navigating typical event venues, working at a computer.
• Overnight travel is required, up to 10%.
  
  

Growth & Enablement Marketing Manager Compensation And Benefits

• The base range for this role is $95,000 to $120,000 in Colorado. The role may pay more for additional experience.
• Position is eligible for participation in incentive plans such as profit-sharing and benefit plans including medical, dental, vision, life, disability, 401K and generous PTO.
  
  

About Us: Applied Control believes that each job function makes a significant contribution to our success. The assigned responsibilities should not limit that contribution. Therefore, this position description is designed to outline primary duties, qualifications, and job scope but not limit the incumbent or the company to only the work identified. We expect that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.

At Applied Control, employees enjoy a collaborative, team environment where we celebrate success and recognize and reward accomplishments. Our expertise is backed by Emerson, a leader in global manufacturing and technology. With a team of highly skilled individuals developing unique cost-saving solutions for our clients in oil & gas, refining, power, life science, mining, chemical, food & beverage, and alternative fuels, we help the world run more efficiently.

Applied Control is an Equal Opportunity Employer

Qualifications

0" style="display: none;">

Skills

0">

0">

0" style="display: none;">

Behaviors

0">

0">

:

0" style="display: none;">

Motivations

0">

0">

:

0" style="display: none;">

Education

0">

0">

0" style="display: none;">

Experience

0">

0">

0" style="display: none;">

Licenses & Certifications

0">

0">

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.