What are the responsibilities and job description for the Product Marketing Manager, Apple Ads position at Apple?
Summary
Posted: Aug 22, 2025
Weekly Hours: 40
Role Number:200600886-0836
At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. We're looking for a passionate product marketer to help drive the success of new Ads products and features. As a key member of the Ads product marketing team, you’ll help shape product strategy and business decisions through research, cross-functional partnerships, and smart go-to-market strategies. You’ll work on marketing initiatives that drive awareness and adoption of our products, and you’ll represent the voice of the customer to influence the product roadmap and requirements. You’ll be a product expert with extraordinary attention to detail and a willingness to obsess over details.
Description
- Understand and articulate industry trends, represent the voice of the customer, and articulate these needs to cross-functional teams to help shape the product and user experience. - Develop product positioning, value propositions, narratives, and marketing messages that resonate with our audiences, including app developers of all sizes, agencies, and marketers. - Develop go-to-market strategies for new features and products. - Collaborate with product management, marketing managers, and sales teams to define standard processes and create marketing programs and content. - Work with the design team to ensure product positioning and value props are incorporated throughout the user interface. - Collaborate and work cross-functionally with sales, business development, channel marketing, product, creative, and regional marketing teams.
Minimum Qualifications
- Bachelor's Degree in Business, Marketing or equivalent experience.
- 10 years as a product marketer in the tech or digital advertising industry
Preferred Qualifications
- Shown success developing and delivering product positioning, value propositions, and narratives, using insights for maximum impact.
- Comprehensive understanding of the product development and smart go-to-market strategies for B2B businesses.
- Ability to craft compelling narratives that result in business impact.
- Exceptional written and oral communication skills, storytelling skills, and strong ability to facilitate discussions and deliver presentations.
- Understanding of technical aspects of product development, including the ability to communicate effectively with engineers.
- Effective interpersonal skills with the ability to listen and socialize ideas across functions.
- Excellent project management, organizational, analytical, and creative thinking skills.
- Ability to learn and adapt quickly to constant change and work effectively in a fast pace environment.
- Ability to channel the voice of the customer into actionable recommendations.
- Self-starter who can work independently and is able to demonstrate creative and critical thinking.
- Extraordinary attention to detail.
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
Salary : $146,800 - $274,500
