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New Car Sales Consultant

Apple Honda
Ellicott, MD Full Time
POSTED ON 11/21/2025 CLOSED ON 1/3/2026

What are the responsibilities and job description for the New Car Sales Consultant position at Apple Honda?

Overview
We are seeking a dynamic and results-driven New Car Sales Consultant to join our team. This role is pivotal in guiding prospective car buyers through the sales process, showcasing our new vehicle models, and building lasting relationships with clients. The ideal candidate will possess excellent communication skills, a strong sales background, and a passion for helping customers find their dream homes. Multilingual abilities and experience in sales are highly valued. This position offers an exciting opportunity to work in a fast-paced environment with growth potential.

Duties

  • Engage with prospective buyers through outbound calls, walk-ins, and marketing events to generate leads and build a Sales Pipeline.
  • Conduct test drives with customers, highlighting features and benefits tailored to client needs.
  • Negotiate terms and close sales effectively, ensuring customer satisfaction and adherence to company policies.
  • Engage the sales process from initial contact to contract signing, including upselling additional features or upgrades.
  • Utilize CRM software to track customer interactions, follow-ups, and sales progress efficiently.
  • Provide exceptional customer service by addressing inquiries promptly via phone or in person, demonstrating professionalism and excellent phone etiquette.

Skills

  • Proven experience in outside sales, retail sales, or dealership environments.
  • Strong negotiation skills with the ability to upsell effectively while maintaining customer trust.
  • Excellent communication skills, both verbal and written; bilingual abilities are a plus for reaching diverse client bases.
  • Proficiency with CRM software.
  • Experience in outbound sales activities such as cold calling and lead follow-up strategies.
  • Customer service expertise combined with professional phone etiquette for engaging prospects over the phone or in person.
  • Ability to work independently as well as part of a team in a fast-paced setting requiring strong organizational skills.

Job Type: Full-time

Pay: $45,000.00 - $150,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance

Work Location: In person

Salary : $45,000 - $150,000

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