What are the responsibilities and job description for the Director of First Impressions position at Apple Corial Real Estate Group?
Summary
At Keller Williams, culture is our foundation and as the Director of First Impressions (DFI), you are the first voice, smile, and experience people have with our Market Center. This role is perfect for someone who thrives in a dynamic, fast-paced environment and enjoys supporting others. You’ll serve as the concierge of the office—assisting agents, welcoming guests, coordinating communications, and helping create an energetic and professional environment for our growing real estate team.
If you love organization, enjoy problem-solving, take pride in exceptional service, and want to be part of a collaborative, growth-minded company, this position is for you.
Responsibilities
Front Desk, Hospitality & Communication
Qualifications & Skills
What We Offer
At Keller Williams, culture is our foundation and as the Director of First Impressions (DFI), you are the first voice, smile, and experience people have with our Market Center. This role is perfect for someone who thrives in a dynamic, fast-paced environment and enjoys supporting others. You’ll serve as the concierge of the office—assisting agents, welcoming guests, coordinating communications, and helping create an energetic and professional environment for our growing real estate team.
If you love organization, enjoy problem-solving, take pride in exceptional service, and want to be part of a collaborative, growth-minded company, this position is for you.
Responsibilities
Front Desk, Hospitality & Communication
- Greet guests, agents, and clients with a warm, professional demeanor—both in person and over the phone.
- Manage incoming calls, voicemail, and email communication.
- Maintain office presentation to ensure a clean, polished, and welcoming environment.
- Serve as a culture ambassador and provide an exceptional experience to anyone interacting with the Market Center.
- Assist agents with onboarding, paperwork, licensing requirements, and Market Center setup.
- Support agent needs such as printer setup, DocuSign questions, Wi-Fi help, email setup, and basic troubleshooting (training provided).
- Assist with managing onboarding checklists, access systems, mail distribution, name tags, business cards, and essential first-week needs.
- Create and manage the Market Center training calendar (print & digital).
- Assist with flyers, event promotions, Canva graphics, and updating social media posts and office announcements.
- Prepare slides and digital media for team meetings.
- Support the Vendor Partner Program, including communication and event coordination.
- Maintain supplies, order inventory, and coordinate vendor services when needed.
- Ensure required compliance documents are completed, processed, and organized.
- Track key data for leadership and communicate updates to the team effectively.
- Work closely with Market Center leadership to support office goals and culture initiatives.
Qualifications & Skills
- Customer-service oriented with a friendly, professional demeanor.
- Strong written and verbal communication skills.
- Tech Savvy—comfortable learning new programs and assisting others with them.
- Experience with:
- Microsoft Office Suite (Word, Excel, PowerPoint, Publisher)
- Google Workspace/G-Suite (Docs, Sheets, Drive, Gmail, etc.)
- Canva (basic design)
- Positive, solution-based mindset with the ability to think critically.
- Coachable, self-aware, and eager to learn and grow.
- Excellent time management and organization—able to handle multiple priorities and deadlines.
- Comfortable working independently and as part of a team.
- Strong initiative with the ability to anticipate needs before being asked.
- Lifestyle match with Keller Williams culture and values.
- Full-time, Monday–Friday 8:30am-5pm
What We Offer
- A supportive, collaborative workplace built on growth, training, and success
- Opportunities for professional development and future advancement
- Access to KW systems, education, and industry-leading coaching
- A fun, fast-paced culture rooted in teamwork, leadership, and service
Salary : $21 - $23