What are the responsibilities and job description for the Director of Growth position at AppJaxx?
About AppJaxxAppJaxx is a rapidly growing marketing agency that partners with marketing firms, franchisors, business brokers, and B2B service providers to help them scale through LinkedIn lead generation, appointment-setting systems, and automated CRM workflows. By combining data, technology, and strategy, we deliver predictable and sustainable growth for our clients.As we continue to expand, we’re looking for a Director of Growth to lead revenue acceleration, optimize acquisition channels, and build scalable systems that drive consistent and measurable business expansion.Position OverviewThe Director of Growth will be responsible for driving customer acquisition, revenue growth, and performance optimization across marketing and sales channels. This leader will focus on identifying growth opportunities, improving funnel efficiency, and implementing data-driven strategies to scale AppJaxx sustainably.The ideal candidate is analytical, performance-driven, and highly execution-focused—someone who understands growth experimentation, conversion optimization, and scalable revenue systems.Key ResponsibilitiesDevelop and execute data-driven growth strategies to increase revenue and market share.Optimize lead generation funnels across LinkedIn outreach, appointment-setting systems, and CRM workflows.Identify and test new acquisition channels, partnerships, and expansion opportunities.Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.Collaborate with sales, marketing, and operations teams to align growth initiatives with delivery capacity.Implement A/B testing frameworks and continuous experimentation to drive performance improvements.Improve pricing strategy, offer positioning, and upsell/cross-sell opportunities.Build scalable systems that support long-term client acquisition and retention.Monitor market trends and competitor strategies to maintain competitive advantage.Report directly to executive leadership with insights, forecasts, and growth recommendations.