Demo

Sr. Product Manager

AppFolio
Santa Barbara, CA Full Time
POSTED ON 3/6/2026
AVAILABLE BEFORE 4/21/2026
Description

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

The Resident Services Platform Product Manager will make the moving experience easier for millions of residents, by building the foundation for one of our newest and fastest growing product areas, resident onboarding services. You will own developing the foundation to scale an early-stage service within the greater Appfolio product suite to millions of users in a new industry segment.

Your impact

  • Contribute to building and delivering the vision, strategy, and product roadmap for the technical foundation of our resident services platform
  • Leads initiatives that drive significant growth and are highly visible across the organization
  • Inspire and motivate a team of engineers to achieve ambitious outcomes, removing obstacles along the way
  • Dive deep into the technical details of our partnership integrations and infrastructure stack, mastering their intricacies to make identify opportunities to drive future growth
  • Make tradeoff decisions based on technical and business insights and experimentation
  • Clearly communicate product plans and shape Appfolio’s broader resident strategy by leading through influence and collaborating with other product and business leaders across the organization


Qualifications

  • 5 years of product management experience building a best-in-class product
  • Nice to have: Engineering background or equivalent technical experience
  • World-class product sense: you have strong intuition and know when to trust your gut and when to get more data
  • High agency: you consistently overcome obstacles, bounce back from setbacks, and take initiative to get things done
  • Exceptional technical acumen: you guide sound technical decision-making, bridging engineering and non-technical stakeholders to drive strong cross-functional alignment.
  • Stellar communication: you have a knack for storytelling, can distill complex ideas into a digestible narrative, and understand that 90% communication is listening
  • Ruthless prioritization: you create of focus and clarity for the team on long-term initiatives that are aligned to customer and business outcomes
  • Outstanding analytical skills: you are comfortable integrating both qualitative and quantitative data into your decision-making


Location

Find out more about our locations by visiting our site.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is: $138,400 - $173,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

About AppFolio

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.

Salary : $138,400 - $173,000

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