What are the responsibilities and job description for the Product Growth Manager position at AppFolio?
Description
Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
Come join the Strategy team at AppFolio. As a Product Growth Manager, you will learn and apply a world-class approach to product discovery and market validation, enabling transformative long-term growth and informed investments in “big bets” across the real estate technology vertical.
Your impact
Analytical Thinking - Proficient at taking a big problem or task and breaking it down into smaller elements in order to solve a problem or complete a task. More specifically, taking a large volume of data and analyzing trends to produce a result.
Rigor - Ability to ground opinions, ideas, and conclusions in evidence, facts, and data. This is the art of building a strong case. Artifacts include a commitment to proving “why” as objectively as possible and from multiple angles; predicting questions and challenges from others and preparing answers ahead of time.
Conviction - Conviction increases speed by surfacing counterpoints and invoking debate; learn fast when you fail fast. Strong opinions loosely held. Believe this is your investment to make--success or failure is yours to own.
Communication - Professional verbal, written, and graphic presentation. Communicates the big picture in an inspiring way. Intellectual candor. Masterful facilitation and group leadership.
Creativity & Vision - Contributes novel ideas, approaches, and perspectives to the product and process. Finds unique ways to fail fast and learn. Turn insights into ideas. Inspires others. Loves the journey more than the solution.
Business Acumen - Grasp on financial statements, SaaS metrics, and conversational terms and definitions. Proficiency in. Ability to evaluate and compare quality of a business model, opportunities, and threats. Proficient in Excel and similar tools.
Compensation & Benefits
The base salary that we reasonably expect to pay for this role is: $138,400 - $173,000.
The actual base salary for this role may vary greatly to account for the wide range of skills, experience, and qualifications that candidates may possess at this level. Your recruiter can share more about the specific salary expectations during the hiring process.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
Come join the Strategy team at AppFolio. As a Product Growth Manager, you will learn and apply a world-class approach to product discovery and market validation, enabling transformative long-term growth and informed investments in “big bets” across the real estate technology vertical.
Your impact
- Lead cross-functional product development teams to rapidly originate, explore, test, iterate, and recommend future growth initiatives for AppFolio
- Conduct exploratory research to vet potential market and product areas of interest
- Utilize customer discovery techniques to identify and prioritize customer problems
- Lead collaborative and creative solution design and use modern methods for validating problem-solution and product-market fit
- Identify key diligence questions, risks, and hinge points critical for gaining confidence in a product investment, and execute against a work plan for resolving unknowns
- Evaluate build, buy, partner options, and explore potential partnerships or investments
- Deliver concise recommendations with a clear business & customer case
- Role develops candidates toward product / design leadership and general management
- A passion for problem-solving in a co-creative environment with customers and colleagues
- Openness to wide domain exposure and applying a learner attitude to ramp quickly
- Demonstrated ability to exercise strong business or investment acumen
- Multiple years working in or with exposure to the technology sector, preferably software
- Ability to provide clear and concise communication across all levels of the organization, including data-driven insights and articulate storytelling
- Demonstrated experience navigating, influencing, and inspiring in a matrixed organization without formal authority
- Education of graduate level or higher preferred; undergraduates with extensive experience will also be considered
- Technical and non-technical applicants may apply (all backgrounds welcome!)
Analytical Thinking - Proficient at taking a big problem or task and breaking it down into smaller elements in order to solve a problem or complete a task. More specifically, taking a large volume of data and analyzing trends to produce a result.
Rigor - Ability to ground opinions, ideas, and conclusions in evidence, facts, and data. This is the art of building a strong case. Artifacts include a commitment to proving “why” as objectively as possible and from multiple angles; predicting questions and challenges from others and preparing answers ahead of time.
Conviction - Conviction increases speed by surfacing counterpoints and invoking debate; learn fast when you fail fast. Strong opinions loosely held. Believe this is your investment to make--success or failure is yours to own.
Communication - Professional verbal, written, and graphic presentation. Communicates the big picture in an inspiring way. Intellectual candor. Masterful facilitation and group leadership.
Creativity & Vision - Contributes novel ideas, approaches, and perspectives to the product and process. Finds unique ways to fail fast and learn. Turn insights into ideas. Inspires others. Loves the journey more than the solution.
Business Acumen - Grasp on financial statements, SaaS metrics, and conversational terms and definitions. Proficiency in. Ability to evaluate and compare quality of a business model, opportunities, and threats. Proficient in Excel and similar tools.
Compensation & Benefits
The base salary that we reasonably expect to pay for this role is: $138,400 - $173,000.
The actual base salary for this role may vary greatly to account for the wide range of skills, experience, and qualifications that candidates may possess at this level. Your recruiter can share more about the specific salary expectations during the hiring process.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
Salary : $138,400 - $173,000