What are the responsibilities and job description for the Sales Manager — Employer Health & Wellness position at Appex Innovation?
We are looking for a hungry, relationship-first sales professional who has sold health and wellness solutions into US employers before — and has the CHRO, VP HR, and Benefits Director relationships to prove it.
This is not a role for someone who needs a large team, a mature sales playbook, or an established brand to lean on. This is a role for someone who thrives in a startup environment, knows how to open doors independently, and wants to own a market.
Your mandate for the first 3–4 months is clear: 2 to 5 signed pilot customers. Pilots may be paid or unpaid depending on the employer — what matters is getting MyHealth in front of real workforces and proving the value.
You will work directly with the CEO to close deals. Your job is to open doors and drive pipeline. Closing will be a team effort.
Requirements
Must Have
- 3–5 years of B2B sales experience selling health, wellness, benefits, or HR technology solutions into US employers
- Demonstrated track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at companies with 500 employees
- Experience working in or alongside a startup or early-stage company — you know how to operate without a large support structure
- Proven ability to self-source pipeline — you do not wait for leads to come to you
- Existing network of HR and benefits decision-makers you can call on immediately
- Strong written and verbal communication — you can run a compelling demo and write a crisp follow-up email
- Based in the Northeast US (NY / NJ / CT / PA / MA preferred) with ability to travel for meetings and conferences
Nice to Have
- Experience selling digital health, employer wellness platforms, population health management, or EAP solutions specifically
- Familiarity with HIPAA compliance requirements and employer health data privacy considerations
- Experience with CRM tools (Zoho CRM preferred) and LinkedIn Sales Navigator
- Existing relationships within SHRM, NBGH, or employer health coalition networks
Benefits
Base Salary: $70,000 - $90,000 depending on experience
Commission: Uncapped - 8–12% of first-year ACV on new contracts signed
Pilot Bonus: $500–$1,000 per signed pilot agreement in months 1–4
OTE: $110,000 - $140,000 at plan
Benefits: Health coverage, flexible PTO
Salary : $70,000 - $90,000