Director of Digital Marketing

Position:             Director of Digital Marketing 

Location:            AMC Headquarters, Boston, MA or Pinkham Notch, NH. Remote option.

Reports to:         Vice President Communications & Marketing 

Founded in 1876, the Appalachian Mountain Club (www.outdoors.org) is the oldest conservation, education and recreation organization in the United States.  The AMC promotes the protection, enjoyment, and wise use of the mountains, rivers and trails of the Appalachian region.  The AMC encourages the involvement of all people in its mission and activities, through its membership, programs, policies, and procedures.   

Spread over six states, in a variety of facilities delivering mission-focused programs, AMC employees are smart, high-achieving, active and passionate about their work.

Summary Description: 

The Appalachian Mountain Club (AMC) seeks a Director of Digital Marketing (DDM) to develop and execute digital strategies for omni–channel marketing campaigns.  This role will lead integrated plans for AMC’s outward facing digital brand and messaging and devise end-to-end digital marketing strategy to meet AMC’s diverse mission and business unit goals. Managing a team responsible for SEO/SEM and closed loop reporting to improve ROI, the DDM will drive digital and technology solutions to achieve greater mission impact, accuracy, and efficacy.

Under the direction of AMC’s Vice President of Communications & Marketing, the DDM will be instrumental in growing and retaining AMC’s member and donor community; driving conservation engagement and awareness; managing external digital consultants; increasing lodging and overnight facilities revenues; and growing outdoor programming participation. This is a full time, exempt position is located in AMC’s headquarters in Boston, MA, and offers a competitive salary and excellent benefits.

This role is ideal for someone with a love of the outdoors and 6 years of professional digital marketing, including marketing automation, campaign performance analysis, and Google Analytics.   We are looking for a team player who works collaboratively; fosters a culture of learning and transparency; and keeps everyone informed.

What you’ll do:

• Direct leadership of Digital Marketing & Media Relations group staff and oversight of projects
• Develop a measuring system for determining the success of each digital marketing program.
• Report M&MR success, challenges, and strategy ideas monthly to VP.
• Identify online thought leadership opportunities for the AMC’s Chief Executive Officer and Leadership Team.
• Effectively address emerging organizational issues; and help manage overall brand identity, reputation and voice of AMC. 
• Work closely with the Content Team to create a consistent channel to integrate AMC content into collaborative digital marketing and/or brand building campaigns.
• Perform all other duties within the AMC as assigned.

What we’re looking for:

• Bachelor’s degree in business, marketing and 6 years successful digital marketing experience in a fast paced, data driven, production environment. 
• Proven experience managing email marketing, marketing automation, and closed loop reporting.
• Demonstrated experience in crafting and executing successful integrated marketing campaigns.
• Strong understanding of digital marketing trends, current web standards and technologies.

 What you’ll bring:

• Exceptional communication, management and collaboration skills.
• Ability to initiate, monitor, and complete simultaneous projects under deadline.
• Organized and detail oriented with strong commitment to quality and consistency.
• Hyper collaborative spirit with the ability to engage multiple stakeholders in the process from end-to-end. 
• A commitment to creating an equitable, inclusive, and culturally relevant environment for AMC employees, guests, visitors, volunteers, and other constituents.
• Passion for the outdoor recreation, conservation, and education mission of the AMC. 

Compensation and benefits:

Salary Range: $75,000-$100,000

Group Health Plan: 73.2% employer paid  

Optional Vision Insurance                                 

Optional Dental Insurance                 

Group Life Insurance: 100% employer paid                 

Short Term/Long Term Disability Insurance: 100% employer paid       

Matching 403(b): 4% with vesting schedule

Vacation: Four weeks accrued each year to start

Holidays: Ten paid holidays per year

Free use of AMC Destinations

Free annual AMC membership

Prodeals discounts on equipment and gear

To Apply: Please include a resume and cover letter. No phone calls please.

AMC welcomes all qualified candidates to apply and we invite the full participation of all individuals currently underrepresented in the outdoor community. This includes, but is not limited to, individuals from racially and or ethnically diverse communities, individuals with disabilities, individuals from LGBTQ communities, and individuals who experience intersectionality with one or more of these identities.