Director, Digital Marketing

Position Overview

Reporting to the Head of Digital Marketing, this role is responsible for enhancing and evolving our digital marketing channels to deliver best-in-class execution and optimization across web, social media, and email that attracts, engages, and retains clients and prospects. The position will collaborate across key areas of the firm to help shape the digital roadmap, execute strategic initiatives, drive traffic and engagement, and provide data-driven insights.

The ideal candidate is passionate about digital marketing, with an entrepreneurial mindset and collaborative approach. They bring a solid blend of expertise with digital platforms, analytics, and creative, along with curiosity to connect these disciplines to build, optimize, and scale digital channels in line with business objectives and optimized client journeys.

• Competitive benchmarking and analysis
• Regular reporting on key channel metrics with recommendations on how to address any performance issues
• Partner across Marketing to deliver digital campaigns that support key business initiatives with coordination across content, channel, and product marketing teams to translate to effective distribution across digital channels (e.g. email, web, social)
• Help drive search engine and AI optimization initiatives to improve discoverability and reach
• Ensure campaigns are effectively targeted, tracked, and measured
• Identify opportunities to enhance efficiency through technology integrations and automation
• Provide guidance, support and guardrails for teams to drive social ambassador program adoption, advocate best practices and content posting
• Documentation of new features and gaps informed by stakeholder feedback and partnership with other teams to ensure these translate into testable technical requirements as we build out our MarTech stack
• Documentation of workflows, responsibilities, and best practices with oversight to standardize operational procedures
• Oversight of multiple projects to ensure timely delivery of new features and resolution of defects
• Review of digital asset creation including evaluation based on brand standards and channel effectiveness
  
  

Qualifications & Experience

• 7 years of experience in digital marketing, ideally in financial services, investment management, or professional services.
• Strong understanding of the alternative asset management space and investor audiences and experience with audience development and test and learn methodologies
• Proficiency with digital platforms, including but not limited to:
• Web content management systems (author/publish, content management, tagging)
• Web analytic tools (Google Analytics)
• Social media publishing and analytic tools (Hearsay, Sprinklr, etc.)
• Web analytic tools (Google Analytics)
• Project management tools (AirTable, JIRA)
• Excellent project management and organizational skills.
• Strong writing, editing, and communication abilities.
• Ability to work independently while collaborating effectively across teams.
• Bachelor’s degree in Marketing, Communications, Business, or related field. Advanced degree or Digital Marketing certifications a plus
  

Pay Range

$150,000-$180,000

Apollo Global Management, Inc. (together with its subsidiaries and affiliates) is committed to championing opportunity.

The firm and its affiliates comply with applicable discrimination and equal opportunities legislation in all of its jurisdictions and do not discriminate in employment or recruitment based on race, color, religion, gender, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or any other protected characteristic under applicable law.

The contents of the qualifications and experience section of this job description are a guideline only. If an applicant can otherwise demonstrate their suitability for the role they will be considered.

The base salary range for this position is listed above. This position is also eligible for a discretionary annual bonus based on personal, team, and Firm performance. Compensation ranges are based on several factors including job function, level, and geographic location. Final offer amounts are determined by multiple factors including candidate experience and expertise, and may vary from the amounts listed here.