Brand Manager

WE’RE HIRING: BRAND, COMMUNITY & CONTENT MANAGER ⛳️

We’re building APN to become the leading sports hydration brand globally - starting with golf.

We’re now looking for an exceptional Brand, Community & Content Manager to join the team and help turn APN into one of the most culturally relevant brands in golf.

This is not a traditional social media manager role.

We’re looking for someone who is part brand marketer, part creative strategist, part community builder and part hands-on operator.

Someone who genuinely understands golf culture, knows how great consumer brands are built, sees content opportunities everywhere - and can help us bring APN to life both online and on the ground.

You’ll work extremely closely with our founders, athletes, and our Videographer & Editor.

Together, you’ll build the daily brand and content engine behind APN.

Brand & Content

• Own and continuously evolve APN’s organic content strategy
• Turn our brand positioning into content people actually want to watch, share and talk about
• Develop original content concepts, recurring series and recognizable formats
• Build and manage the content calendar across Instagram, TikTok, YouTube, LinkedIn and emerging platforms
• Work side-by-side with our Videographer & Editor to decide what we should film, why we should film it and how it should be distributed
• Brief shoots, develop storylines, review edits and make sure everything feels unmistakably APN
• Turn athletes, tournaments, founders, customers, product launches and everyday moments into compelling stories
• Move quickly on relevant moments in golf, sport and culture
• Own captions, copy, publishing and channel-specific execution, as well as engagement
• Track what performs and continuously improve the strategy based on data

You should be exceptionally creative.

We want someone who can walk into a tournament, founder meeting, athlete practice round or product launch and immediately see 20 different pieces of content that could come from it.

We don’t just want an audience.

We want to build a community golfers genuinely want to be part of.

You’ll:

• Own community engagement across comments, DMs and social conversations
• Help build the community around Team APN
• Turn customers into advocates
• Identify and activate passionate golfers, creators and ambassadors
• Build relationships with athletes, creators, affiliates and golf communities
• Create mechanisms that encourage UGC, referrals and organic conversation
• Stay close to what golfers actually think, want and talk about - and feed those insights back into the company

A major part of APN’s strategy is building ground cover in golf.

We want APN to show up wherever golfers are.

You’ll help:

• Build our grassroots activation strategy across golf
• Support tournaments, club activations, college programs, sampling and community events
• Identify the clubs, tournaments, communities and markets where APN should physically show up
• Help execute athlete and creator activations
• Build ways to turn product sampling into customer acquisition, social content and community growth
• Make sure every activation generates content and digital momentum, rather than existing only offline
• Help measure what activations actually drive trial, conversion, subscriptions and repeat purchase

The goal is to connect:

Product in hands → content → community → customer.

A major part of this role will also be helping build the personal brands of APN’s founders.

Founder content should not feel like corporate marketing.

You’ll help:

• Identify strong founder-content ideas and storylines
• Document the reality of building APN from the inside
• Turn travel, meetings, tournaments, wins, mistakes and lessons into great content
• Build founder presence across LinkedIn, Instagram, TikTok and YouTube
• Develop recurring founder-content formats
• Work with our Videographer & Editor to create both polished and raw content
• Help the founders become recognizable voices across golf, performance, entrepreneurship and sports business

We work with professional golfers and want to build athlete partnerships very differently from traditional sponsorships.

You’ll help:

• Develop content concepts around our athletes
• Turn athlete access into genuine stories rather than logo-placement content
• Work with athletes and creators to generate authentic APN content
• Identify new creators and cultural partners who fit the brand
• Build content around tournaments and major golf moments

You’ll likely be a great fit if:

• You genuinely understand golf - ideally you play, follow the sport closely or have worked within golf
• You have helped grow a supplement, hydration, nutrition, wellness, functional beverage, performance or adjacent consumer brand
• You have a strong understanding of how premium consumer brands are built
• You have proven experience growing organic social and community
• You have helped build or significantly grow a founder, CEO, athlete or executive personal brand
• You are highly creative and constantly generate content ideas without waiting for a brief
• You understand hooks, storytelling, pacing, retention and platform-native content
• You understand how Instagram, TikTok, YouTube and LinkedIn require different approaches
• You know the difference between content that simply looks beautiful and content that actually performs
• You’re comfortable briefing and directing videographers/editors
• You understand creators, athletes, UGC and community-led growth
• You’re excited by grassroots activations and getting physically involved in building the brand
• You’re highly organized and capable of running a fast-moving content calendar
• You’re extremely proactive
• You care deeply about quality while understanding that speed matters
• You’re comfortable being hands-on - writing captions, posting, responding to the community, reviewing edits, helping at activations and analyzing results
• You bring a strong perspective on community, culture, lifestyle and female consumer audiences within sports, wellness and performance
• Experience building brands and communities that resonate strongly with both male and female consumers is a major advantage
• You want to help build something from an early stage rather than inherit an established marketing machine

We don’t just want more followers.

We want APN to become the brand golfers know, talk about, trust, follow and want to be part of.

Success means building:

• A highly engaged golf community
• Consistent organic audience growth
• Recognizable APN content formats
• A powerful founder-led media presence
• Great athlete and creator storytelling through our ambassadors
• A genuine community around our Fuel Club and Team APN
• Strong grassroots presence across golf
• Activations that translate into customers and content
• A daily content engine that moves quickly
• A brand that feels culturally relevant to the next generation of golfers — both men and women

You’ll work directly with the founders and very closely with our Videographer & Editor.

This is a highly hands-on role.

You’ll be expected to think strategically, be highly creative and then make things happen every single day.

Please send:

1. Brands/accounts you have personally helped grow
2. Specific follower, reach, engagement or community growth you helped generate
3. Any supplement, hydration, wellness, performance or CPG brands you’ve worked with
4. Your golf and/or sports experience
5. Founder/personal brands you’ve helped build
6. 3 pieces of content or campaigns you’re most proud of
7. Any grassroots, event or activation experience
8. Your current location and availability
9. Your expected compensation

DM me directly or tag someone you think would be exceptional for this.

APN - Perform Your Best.