Sr. Channel Marketing Manager

Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

The Blueprint (Role Profile)

Reporting to the Director, Product & Channel Marketing, will be based in Apex, NC. This position within the Hand Tools Marketing department is responsible for leading strategic channel marketing efforts in regards to current products and new product launches for assigned region(s). The Senior Channel Marketing Manager collaborates extensively with sales leaders, product teams, and the marketing communication team to drive sales. The Senior Channel Marketing Manager is also responsible for using sales, profit, customer, consumer, and competitor data to develop channel marketing strategies that align with business objectives.

The Build (Responsibilities)

• Coordinate all promotional planning, presenting and execution for US, Canada and Mexico
• Lead development of a thorough competitive and situational assessment of the channel to lead strategic planning and annual marketing planning
• Supervise and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs)
• Collaborate with sales team and product team to position products commercially that align with strategic goals
• Work alongside sales, product managers, and marketing communications teams to engineer brand strategies and tactics at the customer level
• Actively seek out and understand distributor and end user VOC through regular contact to shape strategy for the organization
• Lead channel marketing tactical planning with product teams to prepare for launch of new product promotions
• Monitor/track and analyze the effectiveness of programs to lead discussion around course corrections and decision-making
• Present to customers, consumers, and internal clients about brand information and promotions
• Lead product line item reviews to gauge product interest and to gain insight on how to better message the products
  
  

The Toolbox (Qualifications)

• Bachelor’s degree in marketing, business administration, or related field preferred
• 3-5 years of marketing, sales, or customer service experience or related experience
• Experience in initiating and building mutually beneficial marketing relationships with third parties and or external partners is a plus.
• Proven ability to deliver data-driven results, analysis, testing and application of findings.
• Credibility to influence and impress at senior level and represent the company in all types of business situations.
• Excellent presenter (internal staff meetings, customer meetings, etc) with strong written and oral communication skills (emails, flyers, conference calls, etc)
• Selling or customer contact; experience with distribution.
• End user work and new product introduction experience.
• Strategic planning experience.
• Flexible and able to adapt to changing situations.
• Very hands-on – able to dive into and manage the details, as well as provide overall strategic thinking and leadership.
  
  

At Apex Tool Group (www.apextoolgroup.com), we build innovation. Each day, our associates strive to find new and exciting ways to help our customers solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the jobsite – we help build the future.

ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.2 billion in annual revenues. Our 6,700 associates around the world have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX®. Our brands are trusted by the professional trades and DIY enthusiasts alike. With our roots dating back to the 1800’s, our tools have driven technological advancements that drive efficiency, speed and safety for customers in a broad range of commercial and consumer markets.

As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.

Our six core values - Customers Come First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Passion to Succeed and Best Talent, One Team - drive our daily decisions. Connect with us on social media to learn more – Facebook, Instagram, LinkedIn and Twitter.

If your goal is to work where finding a better way never ends and your ideas become reality, join us and say #WeBuildATG!