Paid Media Specialist

Our client, a large financial institution, is looking to hire a contract Paid Media Specialist to join their team for a 6 month contract! This role will be 40 hours per week.

The Paid Media Specialist will own and execute digital marketing strategies to drive growth across multiple business units, including brand marketing, financial professionals, third-party distributors, institutional, and worksite teams. This role focuses on paid media channels-search, social, programmatic, and content marketing-delivering measurable results through strategic planning, execution, and optimization.

**This role is slated for 6 months. The team works on site in Boston 3 days per week.**

Key Responsibilities:

• Own and drive digital marketing strategies across paid channels to meet business objectives.
• Plan, execute, and optimize campaigns across social, programmatic, and content marketing.
• Manage budgets, forecasts, and invoicing for paid media initiatives.
• Build and implement testing agendas for digital activations, including A/B and multivariate tests.
• Analyze performance and deliver insights through weekly and bi-weekly reporting.
• Collaborate cross-functionally with analytics, creative, and marketing teams to align strategies.
• Maintain relationships with platform partners and identify new channel opportunities.
• Develop scalable processes for campaign management and quality control.

Minimum Qualifications:

• Bachelor's degree or 4 years of equivalent experience.
• 3 years in digital/growth marketing and paid media management.
• Hands-on experience with tools like Google Ads, social ad managers, SEO tools, tag management, and web analytics.
• Proven ability to run A/B and multivariate tests.

Ideal Qualifications:

• Agency experience preferred.
• Strong cross-functional collaboration skills in a matrixed organization.
• Advanced MS Excel proficiency and strong analytical skills.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent communication, organizational, and project management skills.
• Passion for audience insights and data-driven decision-making

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.