What are the responsibilities and job description for the Community Engagement Specialist position at Apex Service Partners?
Position Summary
Apex Service Partners is seeking a dynamic and locally focused Community Engagement & Social Media Specialist to support our growing presence across the Wisconsin market. This role is responsible for developing engaging, market-specific content while building strong relationships within the communities we serve. The ideal candidate is both creative and strategic, with a passion for storytelling, community involvement, and brand advocacy.
This position will serve as a key connector between our branch teams, customers, and local communities - ensuring our brand is visible, trusted, and actively engaged at the local level.
Key Responsibilities
Content Creation
- Develop, curate, and publish high-quality, locally relevant content across social media platforms, including Facebook, Instagram, X (Twitter), and others
- Maintain a consistent, authentic, and engaging brand voice tailored to each local market
- Capture photo, video, and real-time content from field activities, events, and branch initiatives
Community Outreach
- Act as the primary liaison between Apex branches and their surrounding communities
- Build and maintain strong relationships with local organizations, businesses, and community leaders
- Identify opportunities for partnerships, sponsorships, and grassroots engagement
Local Events & Brand Presence
- Plan, coordinate, and attend local events, including trade shows, sponsorships, and community initiatives
- Represent Apex Service Partners in a professional and positive manner at all times
- Ensure consistent and impactful brand visibility throughout the Wisconsin market
Brand Representation
- Embody Apex’s core values and uphold the highest ethical and professional standards
- Serve as a brand ambassador across all interactions, both online and in-person
Feedback, Reporting & Insights
- Gather customer feedback and market insights from local interactions
- Monitor social media engagement and community sentiment
- Provide regular reporting on performance metrics, local trends, competitor activity, and customer preferences
Training & Support
- Train and support branch personnel on social media best practices and community engagement strategies
- Provide guidance to ensure brand consistency across all location
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field (preferred)
- Proven experience in social media management, content creation, and community outreach
- Demonstrated ability to develop and maintain a consistent professional or brand voice
- Strong understanding of the business and performance side of social media channels
- Excellent verbal and written communication skills
- Highly interpersonal with the ability to build relationships across diverse audiences
- Strong knowledge of local communities within the Wisconsin market
- Ability to work both independently and collaboratively in a fast-paced environment
- Proficiency with social media platforms, analytics tools, and content creation software
- Valid driver’s license and access to reliable transportation; willingness to travel locally within a 2-hour radius
Why Join Apex Service Partners?
- Be part of a fast-growing, people-first organization
- Play a key role in shaping local brand presence and community impact
- Work in a collaborative environment with opportunities for creativity and innovation
- Competitive compensation and professional growth opportunities